What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

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Rethinking how we talk privacy to customers
October 16, 2019
Privacy policy is a complex and dense discussion to have with customers. But our goal is to make it easier through Content as a Service technology.
Posted by Darren Guarnaccia
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How a privacy-first mentality can turn risk/compliance matters into marketing gold
October 15, 2019
Privacy is becoming so important to customers it is impacting which companies they will purchase from. Turn privacy policy into marketing gold!
Posted by Gabe Morazan
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Headless CMS Delivery & Non-Web Content
September 26, 2019
We are living in a smart world. That means non-web content and apps need to see what is coming from your brand. Find out how that's possible.
Posted by Marcus Edwards
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How big a hurt could CCPA non-compliance bring?
September 9, 2019
How big of a hurt can your company suffer with CCPA non-compliance? We'll walk you through the latest regulations, fines and penalties.
Posted by Gabe Morazan
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Privacy experience – just like all the other customer experiences
September 4, 2019
According to Forrester, 95% of consumers use three or more channels in a single customer service interaction.
Posted by Darren Guarnaccia
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The Case for Customer Centricity in GDPR Compliance
August 20, 2019
Only 31 percent of consumers think their overall experience has improved since the introduction of GDPR and 40 percent don’t feel companies take data breaches seriously, according to a recent Marketing Week study.
Posted by Ian Lowe
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Google Tag Manager recipes bring ease of use to consent experiences
August 9, 2019
Frictionless consent path helps build customer equity, but getting the needed tags in place is hard. We now support Google Tag Manager & created recipes to get you started.
Posted by Jeff Wheeler
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A Review of Ofcom's Online Nation 2019 Report
August 8, 2019
From news, entertainment, search, social media and e-commerce sites in the UK, Ofcom survey's direct and piggyback tags to analyze usage. Learn how these top sites leverage their tags and gather user behavior data.
Posted by Darren Guarnaccia
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FaceApp v GDPR
July 29, 2019
Faceapp faces growing privacy concerns, especially since their terms of service is largely ambiguous. Are they GDPR compliant? We dive in to find out.
Posted by Gabe Morazan