CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Are you ready to build improved customer trust with IAB TCF 2.0?
August 20, 2020
Whether you’re a publisher, advertiser, or vendor – TCF v2.0 is an opportunity to enable enhanced privacy protections and improved customer experiences.
Posted by William Littman
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Using tech to deliver superior, multi-channel privacy experiences: A lawyer’s guide
August 7, 2020
In this blog, you’ll learn how to harness technology to deliver superior, multi-channel privacy experiences.
Posted by William Littman
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Why accessibility is the #1 way to boost your web traffic
August 4, 2020
Addressing web accessibility will provide you with access to a large, underserved audience and it’ll give you an SEO boost. It’s a win-win for traffic.
Posted by Desiree Blank
Three Things to Consider When Choosing a Consent Management Platform (CMP)
July 23, 2020
Your vendor decision has a big impact on how compliant your consent notices will be. Here are three things to consider when choosing a CMP.
Posted by Casey Vick
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Front-end Freedom: What’s new in Crownpeak products for July 2020
July 9, 2020
New Crownpeak features including JavaScript SDKs for React, Vue.JS, and Angular and JavaScript website scanning.
Posted by Casey Vick
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Why marketers need to double down on privacy and preference management now
June 25, 2020
As people spend more time online, they’re choosing to interact with brands that safeguard their data & privacy. Here’s why marketers should double down on both.
Posted by Bill Gouslin
A legal perspective on how to win the war against cookie consent fatigue
June 15, 2020
Instead of confronting customers with a one-size-fits-all consent banner, here are seven tips for building trust & creating value in the privacy experience.
Posted by William Littman
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GDPR and what it means for big data companies in the U.S.
May 28, 2020
GDPR compliance in the U.S. is a fact of operational life for U.S.-based global marketers, but with the right digital compliance tools, big data marketing isn’t out of reach. In fact, by demonstrating how you value customer privacy, too, they’ll help you make it more attainable and effective than ever.
Posted by Ian Lowe
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Cybersecurity posture: Web tag control and third-party risk management
January 22, 2020
In part two of this two-blog post series, we’ll cover the four categories of cyber risk, and how effective tag management can protect your company.
Posted by Darren Guarnaccia