What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

The Cost of Complexity: The Hidden Drag on Your Marketing Effectiveness
The Cost of Complexity: The Hidden Drag on Your Marketing Effectiveness
December 4, 2018
To keep up with customer demand, marketers must be able to effectively utilize the always-evolving Martech stack.
Posted by Darren Guarnaccia
frustrated content author
How the Content Authoring Experience Can Make or Break the Success of your Content Strategy
December 12, 2016
These days, if you’re in marketing, there’s a single word that drowns out all the others, content. Every digital marketing initiative revolves around it. Marketers lose sleep over whether they’re creating enough to compete, and how they can make it more relevant, more targeted and personalized.
Posted by Patrick Desbrow
Office meeting with ipads
The Financial Services Marketer’s Guide to Crafting Personas
December 1, 2016
It’s no secret that customers are conducting most of their business digitally these days, including their finances. So it makes sense to build customer experiences on the channels they’re using to research products and manage transactions.
Posted by Crownpeak
White tablet digital marketing
4 Ways Financial Services Can Adapt Quickly to Digital Marketing Trends
January 27, 2016
It's safe to say that digital has taken over marketing. Financial Services, has traditionally been very slow to change, which means they are now playing catch up with today's trends. However slow they may be, they get it: change needs to happen and it needs to happen now.
Posted by Crownpeak
Downtown Tokyo at night
Localization: Launching Global Websites
December 16, 2014
The second part of this two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients. This second post details the third and final step in our globalization checklist.
Posted by Jason Hobart (Lionbridge)
Team meeting with smartphones and spreadsheets
Your Checklist for Launching Global Websites
November 11, 2014
Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy.
Posted by Jason Hobart (Lionbridge)
Colourful documents
Management of Content Marketing Is Mission Critical
July 2, 2013
Content Marketing - specifically, publishing content to be used by the consumer or business buyer to research a purchase - is more influential in the purchase decision than advertisements or in-store experience.
Posted by Jim Howard