CROWNPEAK BLOG

To keep up with customer demand, marketers must be able to effectively utilize the always-evolving Martech stack.

These days, if you’re in marketing, there’s a single word that drowns out all the others, content. Every digital marketing initiative revolves around it. Marketers lose sleep over whether they’re creating enough to compete, and how they can make it more relevant, more targeted and personalized.

It’s no secret that customers are conducting most of their business digitally these days, including their finances. So it makes sense to build customer experiences on the channels they’re using to research products and manage transactions.

It's safe to say that digital has taken over marketing. Financial Services, has traditionally been very slow to change, which means they are now playing catch up with today's trends. However slow they may be, they get it: change needs to happen and it needs to happen now.

The second part of this two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients. This second post details the third and final step in our globalization checklist.

Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy.

Content Marketing - specifically, publishing content to be used by the consumer or business buyer to research a purchase - is more influential in the purchase decision than advertisements or in-store experience.