CROWNPEAK BLOG

Why does the end customer care about whether something is a true SaaS or is a hosted model or ASP? Because the benefits of SaaS are clear: cost, flexibility, time-to-market, innovation, and interoperability.

Crownpeak started as a disruptive solution for the mid-sized businesses we had as early customers. Since then, we've moved up-market to become the first SaaS company to provide an improved (disruptive) product to the enterprise.

Web Content Management (WCM) is a service. Let me say that again: It’s a service! A WCM product is implemented and from then on, the WCM system is the hub of a service delivered to the marketing team.

We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.

We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.

Perhaps the most important business problem Crownpeak solves massively large parallel development for large organizations with many web sites. Centrally managed web content management services delivered with last-generation products create a terrible bottleneck to evolution and new project development.

Enterprise IT organizations and/or eBusiness groups have created and run many of the most impressive Web Content Management (WCM) projects ever seen. These WCM shared services span hundreds of sites, integrate dozens of custom and 3rd party functions, and support entire global organizations.

Web Content Management (WCM) is the hub of digital marketing. It enables the creation and management of websites and the mobile web experience, and is the "feeder" application for customer data flowing into the CRM system.