What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Woman on desktop computer
Changes in Web Content Management Tools
December 12, 2013
Shifting trends affect all industries, but few sectors move as quickly as technology. The first incarnation of Apple's iPhone was released just five years ago, and since then marketers have raced to adapt not only to the new mobile channel, but the ever changing ways in which users are engaging with the technology
Posted by Crownpeak
Woman drinking coffee
SaaS WCM Flexible for Marketers, Easy for IT
November 11, 2013
When it comes to web content management, IT professionals and marketers often don’t see eye-to-eye on what’s working––and what’s not. Marketers are now the gatekeepers of content, but software continues to be mired in complex IT-dependent systems.
Posted by Crownpeak
Colourful documents
Management of Content Marketing Is Mission Critical
July 2, 2013
Content Marketing - specifically, publishing content to be used by the consumer or business buyer to research a purchase - is more influential in the purchase decision than advertisements or in-store experience.
Posted by Jim Howard
Corporate business meeting
Vendor Advantages: Note to IT Buyers
March 13, 2013
For the IT buyer, there are advantages in buying from a company that can do pretty much everything. There is a solution to every request that comes from your internal customer.
Posted by Jim Howard
Person working at a computer
Crownpeak's SaaS Enables Quick Launch & Multi-Site Projects
March 1, 2013
Crownpeak natively allows dozens or even hundreds of projects to be implemented at the same time by independent teams, while still keeping all of the content and assets in a single system, makes it possible for entirely new, completely customized sites to be rolled out in weeks.
Posted by Jim Howard
Auditorium of laughing people
The Fake SaaS and Why It Is Bad for the Customer
September 24, 2012
Why does the end customer care about whether something is a true SaaS or is a hosted model or ASP? Because the benefits of SaaS are clear: cost, flexibility, time-to-market, innovation, and interoperability.
Posted by Jim Howard
Design apps on a laptop
Disruptive Technologies in the CMS Market
September 17, 2012
Crownpeak started as a disruptive solution for the mid-sized businesses we had as early customers. Since then, we've moved up-market to become the first SaaS company to provide an improved (disruptive) product to the enterprise.
Posted by Jim Howard
Woman working at a laptop in a coffee shop
WCM Is a Service, Not a Product
August 6, 2012
Web Content Management (WCM) is a service. Let me say that again: It’s a service! A WCM product is implemented and from then on, the WCM system is the hub of a service delivered to the marketing team.
Posted by Jim Howard
Mna writing at a chalk board
Crownpeak Software Architecture: WCM in the Cloud
July 30, 2012
We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.
Posted by Jim Howard