CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Team meeting in an office
IT and the Shared Service vs. SaaS Web Content Management
July 10, 2012
Enterprise IT organizations and/or eBusiness groups have created and run many of the most impressive Web Content Management (WCM) projects ever seen. These WCM shared services span hundreds of sites, integrate dozens of custom and 3rd party functions, and support entire global organizations.
Posted by Jim Howard
Aerial view of people working at a desk
WCM Is the Hub of Digital Marketing
June 27, 2012
Web Content Management (WCM) is the hub of digital marketing. It enables the creation and management of websites and the mobile web experience, and is the "feeder" application for customer data flowing into the CRM system.
Posted by Jim Howard