What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Brainstorming at a whiteboard
How to Be a Marketing Innovation Agent
September 30, 2014
Do you wish your organization’s digital marketing was more innovative? Are you the one trying new cloud-based tools and technologies, maybe even behind your I.T. department’s back? Are you frustrated that you control some aspects of the web experience with no ability to improve other digital customer interactions?
Posted by Jim Howard
Group having team meeting
Our Brand Philosophy: SaaS & "Web Experience Management"
August 21, 2014
Over the 13 year history of Crownpeak as a company, we’ve focused on one thing – making our customers successful. It’s important for us to understand their expectations of us as a company and of our SaaS platform.
Posted by Jim Howard
Informal team meeting
Crownpeak's Customer Success Team Honored as a Bronze Winner in 2014 American Business Awards
June 17, 2014
I am pleased to announce that Crownpeak was presented with a Stevie® Award in the Customer Service Department of the Year category at The 12th Annual American Business Awards this past Friday.
Posted by Greg Aimone
Happy team meeting
Agencies, Technology Platforms and Customer Experiences
May 20, 2014
How do Global F1000 companies connect the dots between themselves, their agencies, and the underlying technology platform used to deliver the ultimate customer experience? It’s a question we get asked often, so I’ve come up with a set of questions to help customers evaluate their options and come to a decision based on their needs and objectives.
Posted by Jim Howard
Breakfast team meeting
The WHY and WHAT of Mobile Optimization
May 19, 2014
Mobile adoption worldwide is happening faster than almost any other technology adoption curve–ever. It’s no longer acceptable to have a few mobile optimized pages. Companies have to have their entire online experience available to customers who prefer to access content with their smartphones and tablets.
Posted by Crownpeak
Team working at an ipad
Web Experience Management: Because "WCM" Is So 2004
April 15, 2014
It’s the end of an era. The days of static and unengaging websites, tedious content updates, and expensive IT maintenance are over. Digital marketing is rapidly evolving to address a new set of challenges. When CrownPeak began in 2001, it was a Web Content Management platform. Now, we are a Web Experience Management platform.
Posted by Jim Howard
Team looking at tablet
Great Digital Experiences Are Good for Your Business and Customers
April 14, 2014
Recognizing that good customer experiences lead to better business results, enterprise organizations are turning to digital platforms that use behavioral data to inform online experiences.
Posted by Crownpeak
Team looking at computer screen
Build or Buy a CMS? How to Decide
March 17, 2014
Deciding whether to build a content management system from scratch or to go with a pre-built platform is a stressful process. But experts agree weighing the pros and cons is easier when organizations consider their exact needs and capabilities
Posted by Crownpeak
Team writing post it notes
Improving Portal Digital Experiences Through Personalization
March 17, 2014
Think of It's easy to login, rarely breaks, and manages to provide each individual user with a highly personalized experience each time. However, the way portals—often tied to legacy systems—interface with digital content delivery presents a big problem.
Posted by Jim Howard