What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Team working at a computer
Balancing customer experience
February 18, 2015
Lately I’ve been thinking a lot about centralization versus decentralization when it comes to managing and delivering great web experiences. This discussion has importance for enterprise marketing folks, but also for the IT experts and agency creatives who support them.
Posted by Jim Howard
Team on their mobile devices
Striking the Right Web Presence Balance: Central Control vs. Local Flexibility
January 28, 2015
A global web presence, with a multi-site, multi-editor and multi-lingual setup, poses the endless question of central control and local flexibility.
Posted by James Baverstock
Downtown Tokyo at night
Localization: Launching Global Websites
December 16, 2014
The second part of this two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients. This second post details the third and final step in our globalization checklist.
Posted by Jason Hobart (Lionbridge)
Conference viewing
Crownpeak (and AWS) Successfully Defend Customer From DDoS Attack
November 13, 2014
Our own chief technology officer Adrian Newby was selected to present at AWS re:Invent 2014 – Amazon Web Services’ annual global user event held at the Venetian in Las Vegas from November 11-14, 2014. His security session shared techniques to combat Distributed Denial of Service attacks, also known as “DDoS” in the information security business.
Posted by Crownpeak
Team meeting with smartphones and spreadsheets
Your Checklist for Launching Global Websites
November 11, 2014
Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy.
Posted by Jason Hobart (Lionbridge)
Brainstorming meeting
Does Marketing Really Own the Customer Experience?
November 6, 2014
Lately Forrester’s Ted Schadler has been warning about the “battle royale” that is coming over ownership of the customer experience. He argues that the increasingly sophisticated demands of businesses will force the large I.T. platform vendors (e.g. IBM, Oracle) to fight for who can control the most digital touchpoints on the customer journey.
Posted by Jim Howard
Person looking at a dashboard on a screen
Discover the Power of Crownpeak DQM's Custom Checkpoints and Reports
November 4, 2014
The Crownpeak Digital Quality Management platform comes with a comprehensive library of best practice checkpoints and reports, continually updated to reflect the latest specifications. It gives you everything you need to ensure a standards-compliant website of the very highest quality.
Posted by Tim Woodall
Brooklyn Bridge
Crownpeak Hosts Successful Partner Summit
October 31, 2014
Crownpeak hosted our Partner Summit in New York City on October 28 & 29. The event enjoyed strong attendance by customer representatives from enterprise marketing teams and leading digital agencies worldwide.
Posted by Crownpeak
Team huddled around a laptop screen
Cloud-Based Marketing & Collaborative IT Partnerships
October 6, 2014
Today, many savvy digital marketers tap cloud-based offerings to help them achieve their web experience goals. These offerings can help recognize program value faster by bypassing dependency on internal or outsourced technology expertise. But should they completely eliminate IT?
Posted by Jonathan Padilla (Rauxa)