CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Design apps on a laptop
Disruptive Technologies in the CMS Market
September 17, 2012
Crownpeak started as a disruptive solution for the mid-sized businesses we had as early customers. Since then, we've moved up-market to become the first SaaS company to provide an improved (disruptive) product to the enterprise.
Posted by Jim Howard
Woman working at a laptop in a coffee shop
WCM Is a Service, Not a Product
August 6, 2012
Web Content Management (WCM) is a service. Let me say that again: It’s a service! A WCM product is implemented and from then on, the WCM system is the hub of a service delivered to the marketing team.
Posted by Jim Howard
Mna writing at a chalk board
Crownpeak Software Architecture: WCM in the Cloud
July 30, 2012
We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.
Posted by Jim Howard
Team laughing
SaaS Web Content Management Turns 10
July 23, 2012
We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.
Posted by Jim Howard
Person working at multiple screens
SaaS WCM Architecture Allows for Massive Parallel Development
July 18, 2012
Perhaps the most important business problem Crownpeak solves massively large parallel development for large organizations with many web sites. Centrally managed web content management services delivered with last-generation products create a terrible bottleneck to evolution and new project development.
Posted by Jim Howard
Team meeting in an office
IT and the Shared Service vs. SaaS Web Content Management
July 10, 2012
Enterprise IT organizations and/or eBusiness groups have created and run many of the most impressive Web Content Management (WCM) projects ever seen. These WCM shared services span hundreds of sites, integrate dozens of custom and 3rd party functions, and support entire global organizations.
Posted by Jim Howard
Aerial view of people working at a desk
WCM Is the Hub of Digital Marketing
June 27, 2012
Web Content Management (WCM) is the hub of digital marketing. It enables the creation and management of websites and the mobile web experience, and is the "feeder" application for customer data flowing into the CRM system.
Posted by Jim Howard