CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Team meeting
[Infographic] 5 Tips for Faster Website Launches
May 6, 2015
As digital marketers, we are constantly under pressure to launch new web properties quickly. Yet many enterprises large and small still aren’t getting the return on investment they expect from new website initiatives. Why? Because the whole process moves too darn slow.
Posted by Crownpeak
Brainstorming session
The Ideal Technical Architecture for Experience Delivery at Scale
May 4, 2015
My recent blog posts have tackled the role of marketing in delivering customer experiences and the proper balance of organizational centralization/decentralization necessary to effectively deliver them. Now, let’s address key aspects of technical architecture that ideally support the delivery of superior web experience management, or WEM.
Posted by Jim Howard
Crownpeak team winning Adobe game changer award
Crownpeak Scoops 'Industry Game-Changer' Award at Adobe Summit EMEA 2015
April 29, 2015
Crownpeak DQM (formerly ActiveStandards) has won the “Industry Game-Changer” award at the Adobe Marketing Cloud Innovation Awards with our new Digital Quality Management Integration for Adobe® Experience Manager (AEM)
Posted by Tom Golden
Team working on laptops on a sofa
6 Ways to Have Big Data Work for You
April 28, 2015
Big data is now an integral part of most marketing executives’ vocabulary. After realizing the advantages data can provide, forward - thinking marketers are embracing big data and quickly incorporating its use into their strategies.
Posted by Epsilon Marketing
Team meeting in a cafe
Most Customer Experience Projects Will Fail
April 27, 2015
Customer experience (CX) is all the rage. No surprise either as traditional sources of competitive advantage have disappeared. Product differentiation is short lived. Low cost, efficient manufacturing and distribution are givens. Information is free.
Posted by Jimmy Chou (SingleStone)
Team looking at computer
Understand the Cyberthreats Targeting Your Websites
March 30, 2015
According to the much respected 2014 Verizon Data Breach Investigation Report, 35 percent of cyberattacks exploited a poorly protected website or web application. Web servers remain a preferred target of opportunity for malicious attackers – the entry point to get at confidential information more often than databases, endpoints and point-of-sale terminals.
Posted by Crownpeak
Happy team meeting
3 Steps to Establish a Digital Governance Center of Excellence
March 24, 2015
More than 20 years into the adoption of the Web channel, many organizations are striving to establish a center of excellence around digital governance. More tactically, the center would serve as a hub that would establish organizational digital standards and policies and help support collaboration and development of the full digital team.
Posted by Lisa Welchman
Person working at a computer
[eBook] Reduce Reliance on IT
February 19, 2015
There are some very good reasons why new websites take so long to launch, and five critical ways to speed the whole process up. That’s why we have produced a new "Quick guide to faster website launches."
Posted by Crownpeak
Team working at a computer
Balancing customer experience
February 18, 2015
Lately I’ve been thinking a lot about centralization versus decentralization when it comes to managing and delivering great web experiences. This discussion has importance for enterprise marketing folks, but also for the IT experts and agency creatives who support them.
Posted by Jim Howard