GDPR Customer Engagement
Crownpeak Logo Posted by Crownpeak May 24, 2018

Can the GDPR Save Customer Experience Management (From Itself)? By Tim Walters

Many marketers view the General Data Protection Regulation (GDPR) as a ticking time bomb set to go off on May 25, 2018. For any company that markets its products in Europe, it marks a paradigm shift in how we interact with audiences: it’s a whole new ballgame with a new set of rules. But with change comes opportunity.

At Crownpeak, we have long believed that respecting user privacy drives better business – in fact, it’s the philosophy that underpins our entire product line. And so last month we were delighted to welcome Tim Walters, Customer Experience and GDPR champion as our keynote speaker at Empower London, where we invite customers and prospects to learn more about managing digital experiences.

Tim argues that rather than seeing the GDPR as a threat to the way we do business, marketers should embrace it as their “new best friend” – a mandated opportunity to better connect with customers and strengthen brand trust.

Although the regulation is multi-faceted and complex, Tim’s storytelling style is wildly entertaining. Watch the video for a rollercoaster ride of seismic events from asteroids and iphones, to the GDPR. Tim concludes with the tactics you need to not only survive but thrive in a post-GDPR universe and become a dominant player in your industry.