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jeff wheeler headshot Posted by Jeff Wheeler August 09, 2019

Google Tag Manager recipes bring ease of use to consent experiences

At Crownpeak we believe that great privacy experiences are a competitive differentiator. A frictionless consent path can help you build customer equity, which in turn helps drive revenue. Unfortunately, complying with all the different state-by-state or country-by-country privacy regulations can be onerous and distract you from delivering what they were drafted for in the first place: better privacy options for your audience. Our goal is to simplify the compliance piece so that you are free to build upon customer equity through privacy. And that starts with making our solutions as easy to use and implement as possible.

Ease of use initiative

We recently kicked off an "ease of use" initiative for our Digital Governance products and are excited to share what we have delivered so far - and how these improvements impact your digital workflow. One of the ways our Universal Consent Platform (UCP) can work is by using a tag to limit what data can be collected from your customers and sent to third parties. We have added new ways to implement the tag for organizations that use tag managers, dramatically reducing the time it takes to implement new notices.

We now support:

Google Tag Manager Recipes

For those looking to implement prior consent with Google Tag Manager, you can now take advantage of "Google Tag Manager Recipes." To utilize the recipes first log in into privacy.evidon.com. Once logged in:

  1. Click on the "Manage" link in the menu (as shown in the image below)
  2. Click on "Get Notice Tag"
  3. On the modal click the drop-down to "GTM Recipes"
  4. Click the drop-down to choose the level of consent "Vendor" or "Categories"
  5. Download the file (will be in JSON format)

Get started on the UCP dashboard.

Once the file is downloaded, login to your Google Tag Manager instance. Next, import the JSON file by going to:

  1. Admin
  2. Import Container
  3. Confirm

This will set up the rules and triggers for prior consent (as shown below), eliminating the need to go through tag by tag or category by category and build each one.

You can also overwrite or merge the new JSON file.  Overwriting will replace anything existing with the new data from our file.  Merge will bring in any new data and combine them with what's already been done.

No tag manager? No problem.

We have also simplified the process for organizations that do not use tag managers.  Now, whenever a user generates a tag, it comes with a list of all vendors or categories in the snippet. This helps make creation and setting up prior consent easier. To generate a tag:

  1. Click on the "Manage" link in the menu
  2. Click on "Get Notice Tag"
  3. On the modal click the drop down to "Site Notice Tag"
  4. Click the drop down to choose the level of consent "Vendor" or "Categories"
  5. Download the file

The screenshots below shows code generated by UCP to help you implement prior consent outside of a tag manager.

These are just some of the ways the Crownpeak team is working to make our solutions easier for you to use. We look forward to delivering more improvements to UCP in the future. If you have any questions related to the changes, please reach out to your customer success manager or email info@crownpeak.com.

No tag manager? No problem.