5 Digital Experience Trends That Are Transforming Emerging Tech Marketing
The innovations that will revolutionize how emerging tech companies engage audiences
As tech marketers in the business of delivering digital experiences, we know that new platforms, channels and automated tools will continue to revolutionize the way we do our jobs, and if we fall behind, we’ll be left behind.
But with the constant introduction of so many shiny objects full of promise, picking the ones to embrace early on is almost like playing roulette. No matter how novel or game-changing they might seem, only a small percentage will gain wide adoption due to a variety of difficult to predict factors.
So how does a tech marketer decide when to invest in a trend that could transform their ability to attract new customers? And beyond that, how does one apply that trend to their own objectives? It’s not unlike that of a dog chasing a car; once he catches up to it, he has to know what to do with it.
For tech marketers, the opportunities – and challenges – presented by the evolution of new channels and platforms present enormous possibilities for engaging customers in new ways.
Marketers from across industries are already developing new types of content that VR, Augmented Reality (AR) and other immersion platforms can deliver with unrivaled impact. The sheer potential of immersive digital experiences is undeniable, and that goes for other trends that marketers are just beginning to leverage.
In our latest eBook, we’ll take a closer look at the digital experience trends that are having a transformational impact on the marketing campaigns we’ll see in 2017 and beyond. We’ll share some ideas for how marketers in emerging tech companies can take advantage of them for their own lead gen purposes.
The trends we’ll examine are only part of a near-term scenario. What comes in the next five or ten years? To judge by everything we didn’t foresee back in the 1990s, we can't begin to guess.
As noted futurist, author and computer scientist Ray Kurzweil said, “We won't experience 100 years of progress in the 21st century—it will be more like 20,000 years of progress."
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