5 Digital Trends That Will Impact Financial Services Marketing in 2017
Technological innovation is highly organic and serendipitous. An idea in one area spurs invention in another, often in ways nobody could have predicted. And as technologies prove themselves, there’s an influx of capital, talent and other factors that drive a second round of exponential growth.
As noted futurist, author and computer scientist Ray Kurzweil explained, "Evolution applies positive feedback. The more capable methods resulting from one stage of evolutionary progress are used to create the next stage."
Kurzweil said, “We won't experience 100 years of progress in the 21st century—it will be more like 20,000 years of progress."
The digital experience trends we’ll examine in this paper are only part of a near-term scenario. What comes beyond the next five or ten years? To judge by everything we didn't foresee back in the 1990s, we can't begin to guess.
However, we can plan for the future by adopting flexible tools and processes that make agile design, production and content distribution possible no matter what comes next.
That planning starts with knowing what’s on the immediate horizon, and being aware of how companies are beginning to address and capitalize on the latest advancements when it comes to shaping their engagement with customers.
From depositing checks to setting appointments, or taking customers through their investment portfolios, every aspect of banking will continue to evolve, putting the convenience of the customer first.
But which trends will take hold in 2017 that can be applied to building more captivating, higher-converting digital experiences?
Here are the top 5 technology innovations that we believe will most revolutionize the way the financial services industry connects with prospects and customers in the next twelve months and beyond.