[eBook] Choosing a Mobile Design That Drives Conversions

The exponential growth of mobile is on the verge of having a disruptive impact on businesses that haven’t yet adapted. There is an assumption that it’s small businesses who will suffer as mobile usage increases, but that’s not necessarily true. Earlier this year, TechCrunch reported that 44% of Fortune 500 websites were not mobile-friendly.

That means there’s still an opportunity for companies to gain an advantage over the competition by being the first to optimize their web presence for mobile. Those who wait or make shortsighted decisions will miss out on the edge to be had, or worse, lose market share. So how do you get started?

The first step is to choose a website design that is mobile-friendly

Commonly referred to as multi-screening, consumers live on multiple devices, as they hop from mobile to desktop, to tablet and back again all in a day’s time. People start a task on one device and complete it on another, making the need for a seamless experience across devices critical for conversion. That means your website needs to be accessible and user-friendly on a vast variety of screen sizes and platforms.

There are two ways to provide your customers with a mobile-friendly website: build and maintain multiple versions for desktops, mobile devices and tablets, or a single mobile-responsive website that automatically adapts for the screen/device from which it’s accessed.

A mobile-responsive website may be the best option for you, as it can:

• Provide a seamless user experience across all devices.
• Show the same color scheme, theme and content regardless of device being viewed on.
• Enable the marketing department to add content more quickly, and make updates more efficiently.
• Reduce SEO optimization time.

Until recently, the drawback of responsive design has been development time, financial resources and manpower. Not anymore.

There are now solutions available that enable a small team of marketers with some support from IT to build a custom responsive design website in less than six weeks.

When evaluating mobile responsive website solutions, look for one that offers the following:

• Fast deployment.
• A content management system (CMS).
• The ability to preview mobile output as you build your pages to ensure a user-friendly experience across devices.
• A single dashboard where you can build a robust set of analytics integrated from relevant third-party systems.

Want to learn more? Download the full quick guide to building a mobile-friendly website that drives conversions and keep reading! This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. Wearables or the Internet of Things (IoT) are expected to be the next device to gain traction, which further underscores the urgency with which companies need to get mobile-friendly now.