How to Increase Conversions With a High-Performing Digital Value Proposition
There are multiple factors that can have an impact on landing page conversions, but there
While it's easy to get lost down the rabbit hole of endlessly fine-tuning fonts,
It may be tempting to spend hours or even days noodling and testing various aspects of your landing pages to improve their performance, but if you're limited on time (which most marketers are), you need to prioritize which variables deserve the most attention. Developing and testing your DVP should be number one on the list.
For inbound marketers, a DVP can determine how successful your lead generation initiatives are. Simply increasing your conversion rate from 1% to 2% will double your leads, which is why optimizing your DVP can have
Pretend you're the head of
But when you click on the post, you're taken to a page with a long form that
It's at this point where the DVP plays a role in your decision to leave the page or submit your information. You might get what you need for your presentation, but at what cost? It all comes down to whether this feels like a fair trade-off.
Typically, the more meat there is to your offer, the more information you can request from a prospect. But determining the right balance between the ask and give shouldn't be guesswork.
To learn how to develop and test your DVP, download our free eBook, How to Increase Conversions with a High-Performing Digital Value Proposition.