Crownpeak Appoints Michael Robinson as Chief Marketing Officer
Crownpeak, the leading digital experience platform, today announced the appointment of Michael Robinson as Chief Marketing Officer. With more than 25 years of experience leading B2B enterprise technology and professional services marketing, Robinson brings deep expertise in demand generation, content and storytelling strategy, product marketing, marketing operations and creating world-class customer experiences. Through his work with companies including Riversand, Empyrean and Associa, he has built and led award-winning teams spanning e-commerce and automation, master data and product information management, benefits administration, energy and consulting.
“Michael brings together the art and science of modern marketing, and that’s why we’re so pleased to have him on our Crownpeak leadership team,” said Jonah Paransky, CEO of Crownpeak. “His depth and breadth of experience across the range of marketing functions gives him great insight into the marketing needs of our customers and prospects as well as the leadership capability to continue building our internal marketing team for long-term brand relevance and growth.”
As CMO, Robinson will head Crownpeak’s global marketing organization, leading go-to-market and demand generation strategies while growing and managing the team responsible for the company’s worldwide product and brand marketing.
“It’s an exciting time to be joining Crownpeak because the company is poised for tremendous growth,” said Robinson. “With the integration of Crownpeak and e-Spirit we have great synergy and potential, with a powerful platform that helps both marketers and IT professionals work faster and smarter. As a career marketer myself, I know how important this is in today’s demand-gen world, and Crownpeak’s flexible, scalable and composable digital experience platform helps marketers get their messages out effectively – to create engaging experiences for their customers and drive revenue for their companies.”