CROWNPEAK BLOG

Faceapp faces growing privacy concerns, especially since their terms of service is largely ambiguous. Are they GDPR compliant? We dive in to find out.

Data privacy is taking centre stage in the digital marketing arena, and regulations are coming into effect across the globe, impacting brands, publishers, and tech companies alike.

How does the CCPA compare to the GDPR in terms of its impact on digital marketers? And what’s the real opportunity it presents for deeper consumer engagement?

The GDPR aims to put consumers (“data subjects”) in control of their personal data. Yet, the companies that use that data are called “data controllers.” How can we reconcile the two, and what is the role o f trust in the transfer of control from the consumer to the company?

On a bright and crisp Toronto morning, I sat down at the first Digital Advertising Alliance of Canada’s Summit to hear…a keynote address on Star Wars? I thought I wasn’t in the right galaxy for a minute or two, until I realized it was Peter Kosmala (of DataXu) kicking off the Summit with a convincing argument that Canada is A New Hope for all things privacy.

Another day, another data breach. British Airways recently announced that 380,000 customer financial records had been stolen by malicious actors through their mobile and desktop sites. It seems data breaches like these have become a regular part of our lives and a common headline in our daily newsfeeds.

The article in the Washington Post on 14 August is titled “Big Tech Is Still Violating Your Privacy.” At first, you might think this is just another privacy advocate (say, me) complaining that not that much has changed since the GDPR came into effect – except for even more numerous and irritating cookie banners, many of which invite you to hit the prominent ACCEPT button or plunge into a rabbit hole to “see your options.”

Avid European readers of the Tronc family of newspapers – including the LA Times, Chicago Tribune, and Baltimore Sun – awoke to disappointment on May 25th. As the GDPR took effect that morning, the Tronc news sites simply disappeared, replaced by a plain text notice.

The asteroid called GDPR slammed into business operations around the globe on May 25 – dramatically transforming the environment for marketers, customer experience teams, and the broader organization. The question now is: Who will adapt more quickly and successfully to the new environment?