Ovum: Crownpeak DXM SWOT Assessment

Independent analyst review of Crownpeak DXM

Ovum Cover PageThe Ovum SWOT Assessment is an independent analyst report designed to help you evaluate whether Crownpeak DXM is a fit for you.

Some highlights of the report include:

  1. “ Crownpeak has a major differentiator over its competitors in that it is available only as a cloud service, and it has not had to rearchitect its product for the cloud, unlike its competitors, which were developed as on-premises platforms. Deploying on AWS allows Crownpeak to ensure data sovereignty should that be a requirement of multinational brands that deploy the product. This is a product that will appeal to organizations of all sizes that are looking for a flexible cloud solution.”
  2. Why Consider Crownpeak DXM?

For Marketers: “Crownpeak DXM offers extensive authoring and experience management, DAM, and analytics capabilities, which will appeal to marketers authoring content, personalizing experiences, and running campaigns.”

For IT and Legal: “Security, compliance, and access controls will reassure IT and legal departments that need to control these aspects, particularly with the introduction of the General Data Protection Regulation (GDPR) in Europe in May 2018.”

For Developers: “Developers will find the flexible development and deployment environment attractive, with support for any web development environment and coding language, including JavaScript, HTML5, .NET, Java, and PHP, and open integration making it easy to integrate with back-end systems as well as third-party platforms such as e-commerce, CRM, and marketing automation products.”