SiriusDecisions: The B2B Website: Under New Management

Why B2B website ownership must keep up with the increasing demand for new website elements

Managing New B2B Websites

Legacy ownership is fundamental to the successful evolution of b-to-b websites from informational to conversion-optimized. This SiriusDecisions Research Brief explains how b-to-b website ownership must evolve and become more federated to keep up with increasing demands for new and improved website elements.

In this SiriusDecisions Research Brief you will be informed about:

  • The shared responsibilities IT and marketing have over their Web site.
  • The move to WCO, and the next step in redefining Web site ownership and related organizational structure.