SiriusDecisions: The B2B Website: Under New Management
Why B2B website ownership must keep up with the increasing demand for new website elements
Legacy ownership is fundamental to the successful evolution of b-to-b websites from informational to conversion-optimized. This SiriusDecisions Research Brief explains how b-to-b website ownership must evolve and become more federated to keep up with increasing demands for new and improved website elements.
In this SiriusDecisions Research Brief you will be informed about:
- The shared responsibilities IT and marketing have over their Web site.
- The move to WCO, and the next step in redefining Web site ownership and related organizational structure.