Forrester Study:
Embracing The GDPR To Gain A Competitive Advantage

Forrester Logo

While the General Data Protection Regulation (GDPR) and ePrivacy directive both pose daunting challenges to companies that market their products and services to EU residents, they also present an opportunity.

Rather than simply complying with the new consent regulations, companies can use approaches that strengthen relationships with customers by being transparent about their data collection motives. It’s a business opportunity to win and build consumer trust to gain a competitive edge.

Conducted by Forrester Consulting on behalf of Evidon, this commissioned study looks at where companies are in preparing for the GDPR, evaluates how they’re planning to implement new processes, and the benefits of becoming compliant. The research is based on an Evidon-commissioned Forrester survey of 263 Manager+ level professionals from the US, UK, Germany, and France with decision-making power over data protection and compliance issues, at organizations that do business in Europe. Some key findings include:

  • How long firms have been working on compliance
  • Their top GDPR concerns and the budget they plan to allocate to compliance
  • How they believe the GDPR will affect customer experience

Download the report to gain insight into how some major companies are turning the requirement into a competitive advantage.