Forrester Research: How to Archive Personalized, Contextualized Web Experiences
Don't let compliance obligations stall your customer experience improvement efforts
Banks, insurance companies and other regulated businesses looking to modernize their online customer experiences are often stifled by their legal and compliance teams.
So how can marketers in regulated industries compete in a digital world where personalized experiences are becoming the norm?
This Forrester Research report highlights pain points in capturing componentized, personalized websites and reveals fresh approaches that enterprise architecture (EA) professionals can take to close the compliance gap.
In this Forrester Research report, you'll learn:
- How regulated industries can personalize web experiences without risk.
- Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance.
- How to assess whether a CMS vendor can meet your complex regulatory needs.
Forrester Research. How to Archive Personalized, Contextualized Web Experiences. Cheryl McKinnon, Alex Cullen, Ted Schadler, Nick Hayes, Mark Grannan, Madeline King and Diane Lynch. Sept. 8, 2016.