Audience Engagement

Test and Tweak Swiftly with CrownPeak WCO

To engage customers, you’ve got to have the right content, which means your agency not only has to determine which content drives conversions on their clients’ sites, but must also move quickly to update this content as needed.

With CrownPeak, you’ll make constant use of advanced analytics tools for testing and tracking web content effectiveness that works hand-in-hand with our CMS system to easily and quickly refine that content.  Your creative and analytical teams will have the freedom to work independently without relying on your clients’ IT departments—a relief to everyone involved.

Give IT More Control, Fewer Hands-on Requests

Your IT group can maintain control over your WCM solution and that of your clients while empowering creative teams to manage content on a day-to-day basis. IT can rest assured with CrownPeak’s secure, yet flexible system, which separates the WCM from business applications while enabling marketing teams to:

• Launch and manage multiple web sites, micro-sites or landing page programs without IT involvement
• Purchase only the software needed with Software-as-a-Service (SaaS)
• Evolve at the speed of business and add sites as needed
• Share content, assets and workgroups across all web sites
• Keep content separate across different teams

Produce SEO-Friendly Content with Ease

Along with built-in tools within the CrownPeak console, your rapid implementation process will provide you with purpose-built templates to simplify the process of:

• Improving search engine rankings
• Gaining control over URL construction, page names and meta tags
• Publishing XML sitemaps and other tools to make site more search-engine friendly
• Running diagnostics on site to determine keyword density against target goals using CrownPeak Search tools.

Globalize Content and Workflows on Demand

CrownPeak has been built for and proven by corporations that do business worldwide, ensuring that you can readily:

• Publish web sites in multiple languages
• Create separate workflows and approvals that handle all content for separate languages