April 30, 2013
The Gartner Magic Quadrant Revisited for the Marketer
In this document, we offer an alternative analysis of the WCM market – one for the marketer. We still consider vendor size and track record, but we add factors like flexibility, growth and organizational focus into the analysis of vendor strength. Regarding product strength, we focus entirely on what matters to the marketer.
March 22, 2013
What is Saas? And why do I care?
The focus of this document is to help digital marketers and technology managers understand the definition of SaaS, and eliminate preconceived objections about the benefits of a SaaS-based delivery model. The goal is to clarify what SaaS is and help the reader understand why not everything that is called SaaS meets the requirements of a true “software as a service” model.
October 24, 2012
The Role of Industry Analysts & Consultants in the Web Content Management Market
The roles of Analysts and Consultants are often considered one and the same in technology evaluation discussions. However, this is not the case; Analysts and Consultants serve different purposes, have different business models and interact with clients in completely different ways. In this paper we will discuss the value and results companies can expect from Analysts in regards to Web Content Management (WCM) solutions, and how this differs from working with Consultants.
July 18, 2012
Why Marketers Care About Web Content Management
As Digital Marketing has become increasingly important to the Marketer’s ability to drive sales and revenue, the content management tools enabling that digital content have failed to keep pace. Download this white paper to see how the right CMS can help your digital marketing team drive significant revenues for your organization.
April 4, 2012
On-Premise vs Cloud: The Impact of Cloud Computing on Web Content Management
This white paper introduces the key differences of on-premise versus cloud computing as it relates to web content management. It also discusses important considerations enterprise companies must consider when contemplating a move from on-premise, and compelling benefits of adopting a cloud web content management solution.
March 19, 2012
How to Succeed in Shared Services for WCM
This white paper explains to CIOs how and why IT organizations using CrownPeak are enjoying unprecedented benefits such as agility, global scalability, and increased productivity, once promised but never delivered by last-generation WCM products like Interwoven, SharePoint, Tridion, and Vignette.
March 12, 2012
For IT Top 10 Questions to Ask Enterprise CMS Vendors
Are you in the market for a new Enterprise Content Management System? Here are 10 questions you should consider asking your CMS vendors to ensure you make the most informed decision.
February 29, 2012
The Business Case for Cloud Web Content Management
This whitepaper explains how CrownPeak's SaaS WCM helps the digital enterprise achieve higher ROI by enabling shorter sales cycles, faster time-to-market, and greater marginal revenues.
Survey of Web Content Management
Creating, editing and publishing website content is an ongoing challenge for any organization trying to make the most of limited budgets and resources. Independent databases of IT and marketing professionals were emailed and invited to participate in a web survey via Zoomerang to share their thoughts on web content management.
Risk in Content Management Implementations
Everything we endeavor to accomplish has risk associated with it. The relationship between risk and reward is a factor in virtually every decision we make, every decision we make rationally, that is. This white paper helps set your expectations on possible risks you might face during the implementation phase of your CMS.
SaaS: The Alternative for Web Content Management
With rapidly changing information, all websites require constant updates, as stale content simply isn’t useful to visitors. This paper explores how organizations can leverage the flexibility and ease of Software as a Service to manage their websites effortlessly and generate a true Return on Investment (ROI).
The CrownPeak Online Marketing Suite
We appreciate your interest in the CrownPeak Online Marketing Suite. This white paper provides a website management guide for agencies to create value for their clients' online marketing programs.
Top Ten Tips for Your New Website Redesign
It's time to kick off that new website redesign that's so important to your organization. This white paper provides guidelines, tips, and trends that will make your redesign initiative successful.
Understanding CrownPeak CMS Security
This paper summarizes the security features and characteristics associated with CrownPeak’s CMS service. By enforcing security policies and procedures that reflect industry best practices, CrownPeak ensures the privacy, integrity, and availability of the CMS data center, network interfaces, servers, applications, and managed content.
Content Management: The Secret Weapon in Your Marketing Arsenal
Online marketing revolves around the web, and the web revolves around content, which means that the very core of any effort towards optimizing online marketing is quality content. Download this white paper to learn how a CMS can help you make the most out of your online marketing activities.
Content Management System Pocket Guide
If you've decided to embark on the journey to implement a content management system (CMS) for your Web site, we'd like to help. This detailed guide will help you determine what your expectations should be and offers invaluable insights to help you evaluate, implement and deploy the right content management system for your needs.
CrownPeak SaaS WCM for Financial Services
Choosing a web content management system requires due diligence for financial services organizations. This white paper can serve as a “field guide” on how to centralize and increase the effectiveness of your online marketing operations.
Building an Effective Web Presence with SaaS Web Content Management
CrownPeak SaaS Web Content Management is revolutionizing web content management for global companies by providing unprecedented speed to market and scalability. Download this white paper to learn how SaaS Web Content Management can help your organization achieve its e-business objectives more efficiently.
A CMS Can Raise Marketing and IT Synergy for SEO Success
While Search Engine Optimization (SEO) is becoming increasingly important, the webmaster and his or her army of technical personnel often fail to connect with the vision of the marketers. This white paper explains how a content management system (CMS) can help organizations strike the balance between the technical and business sides.
Business Case for a Web Content Management System
You’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. However, choosing a CMS can still be a perplexing affair, especially since there are a large number of options available. This white paper will help you make the business case for your new web content management system.
Open Source Is Not Free
A common misconception when looking at web content management software tools is that open source software will save time and money. This white paper addresses this misconception, and provides the basis for an “apples to apples” comparison of the real costs that any organization should consider when acquiring a solution to manage their websites.
Online Marketing is Content Marketing
This is the second of a three-part CrownPeak white paper exploring how content marketing is online marketing. In this series we present the new idea that web content marketing is the central, and most important, tenet of online marketing.
Replacing Your Web Content Management System
This white paper introduces the new dynamics of the web, covering when and how you should replace a CMS, with an emphasis on business goals throughout. It quickly walks through the process of evaluating a CMS and the various options available, before discussing issues of content migration, implementation and deployment. Finally, it suggests best practices for getting the most from your new system.
How Marketing Can Drive the Right Message with a CMS
Should a website, the single and most important market-facing touch point for any organization, be dependent on a few technical people who may or may not fully understand the strategic intent of the content? Download this white paper to learn how a CMS can help you deliver the right marketing message to your audience.
Leveraging Accurate Analysis for Better Content Management
Keeping today’s online consumers satisfied is a difficult task for corporate websites. One of the key aspects of meeting this requirement is to understand user behavior through gathering information about the way that visitors navigate through a website and the information they access.