May 29, 2013
Website Personalization Webinar Recording
Using technology to dynamically adjust content is the key to visitor engagement and conversion. Personalization can be a very powerful tool if done properly. Watch this webinar to learn about the types of data available for personalization, how to use implicit data to deliver unique content, and best practices in applying personalization to a website experience.
April 25, 2013
Best Practices in Website Localization
Localization involves much more than translating copy into a local language. Digital marketers understand that Localization is a broader and much more strategic topic. It includes modifying images, offers, products, and other content so it is culturally relevant to your target audience. You can localize for a specific region, country, language or even a city. Localization can be a very powerful tool if you know how to use it properly. Learn how in this webinar with CrownPeak CEO, Jim Howard.
March 7, 2013
You and Your Agency Webinar
You and Your Agency: Move Fast, and Rock Your Digital Campaigns Using Agile Marketing Tactics with Your Agency. Digital has sped everything up. Now, you need to adjust everything, from planning to approach, from responsibilities to expectations, from the tools you use, to the agencies you work with. Learn how to improve the speed of thinking, create clearer understanding between you and your agency, encourage action among the team, jointly develop projects, end turf wars and more.
January 24, 2013
Using Mobile Optimized Content to Improve the Digital Experience
2013 can be the year you make your mobile strategy a reality. Most companies are very new to mobile and don't really know what they need. If this sounds like you and your company, then join us for a discussion about how you can make small changes and get big results for your mobile optimized website. It doesn't take a lot of resources or budget to begin to deliver a better experience for your mobile visitors.
December 19, 2012
The ROI of Content Management
Gartner predicts that CMOs will buy more technology than CIOs by 2017 – this is driven by the strategic imperative of successful digital marketing. WCM enables 5 of the top 10 digital marketing processes: social, mobile, and inbound/event-triggered marketing, localization and market asset management. Digital marketers understand the value of being able to create, manage and leverage digital content across multiple platforms, channels, and languages. They also understand that WCM makes all this happen. But, proving the ROI of WCM can be challenging. Not any more. In this webinar, attendees will learn the key to proving web content management ROI including: The business impact of digital marketing, the role of web content management in the top 5 marketing processes, and ROI drivers enabled by WCM.
November 15, 2012
Best Practices in Content Marketing
Content marketing connects the dots between awareness and lead generation. Great content in the form of e-books, white papers, videos and such help move prospects through the marketing funnel until they are ready to become real, live customers. The strategy behind content marketing is the idea that providing customers with the right information at the right time during the relationship will help drive the "right" behavior. In this case it usually means buying our products or services. Watch this webinar to learn about device and location specific content strategies and multi-channel integrated approaches to content marketing.
October 11, 2012
Best Practices in Website Personalization
Personalization technology enables the dynamic insertion, customization or suggestion of content. It is one of the most powerful tools around for optimizing a website experience...but only if you know how to do it really well. In this recorded webinar, hosted by Jim Howard CEO of CrownPeak, you will learn to apply best practices to the different types of personalization techniques.
July 20, 2011
Manali Patel, Fortune 500 Web Solutions Consultant
Manali Patel, a Fortune 500 Web Solutions Consultant, shares her experience and thoughts on Cloud Web Content Management versus legacy on-premise (installed) CMS solutions.