Gain valuable insights on digital marketing and content management topics from our infographics.

5 Tips for Faster Website Launches

As digital marketers, we are constantly under pressure to launch new web properties quickly. Yet many enterprises large and small still aren’t getting the return on investment they expect from new website initiatives. Why? Because the whole process moves too darn slow.

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Personalization

Personalization of website content makes a big difference in conversion rates worldwide. But do you know why? Do you wonder what you should personalize? We've pulled together some interesting data to help you answer the "who, what, when and why" of content personalization.

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Localization

Localization of website content makes a big difference in conversion rates worldwide. But do you know why? Do you wonder what you should localize? We've pulled together some interesting data to help you answer the "who, what, when and why" of content localization.

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The ROI of Content Marketing

Content used to be limited to print and broadcast media. Now, content can be any branded information in any form that is communicated from your company to anyone via website, social media and other channels. This gives digital marketers a lot of creative flexibility to establish brand credibility and recognition with customers.

Consider the benefits of executing an effective content marketing strategy.

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The Digital Experience Layer

The Crownpeak SaaS-based architecture separates the marketing-driven elements that drive the digital experience into their own contained and manageable layer, called the Digital Experience Layer™. The Digital Experience Layer consists of marketing content, look and feel, personalization, localization and mobile optimization. Crownpeak enables marketers to directly control and manage the Digital Experience Layer while keeping the functionality independent from core business functions.

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