Read up on digital marketing best practices, tips and thought leadership in our informative free eBooks and guides.

10 Highly Useful Tips for Localizing Content

An effective localization strategy is more than translating your content - it's about engaging with customers in ways that support their belief systems. Learn how an effective localization strategy can boost brand value and save companies millions.

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Get Into Your Prospect's Head: 4 Easy Steps for Creating Buyer Personas

Understanding the characteristics of your buyer can significantly improve the ROI of your content. With these tips, it's also surprisingly simple.

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A Guide to Picking the Right Digital Experience Management Solution

Thinking beyond today's needs for a future-proof solution that won't be obsolete tomorrow.

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What Is Digital Experience Management and How Is It Solving Marketers' Biggest Challenges

A guide to understanding Digital Experience Management (DXM) as a pragmatic approach that addresses the present and the future climate of managing global digital touchpoints.

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Adopting DQM in Your Organization and Getting Buy-In

Your easy 8-step process to put together a plan and convince the C-suite.

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How to Choose the Right Digital Quality Management (DQM) Solution for Your Organization

What are the must-have features to have in a Digital Quality Management solution? In this free guide, you'll learn:

  • How to establish functionality requirements to ensure you choose the right DQM provider
  • A checklist of highly rated features derived from the needs of global marketers
  • How to determine which features will benefit your business
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The Measurable Benefits of Implementing Digital Quality Management In Your Organization

Prove the value of investing in Digital Governance by measuring impact. Learn why more and more marketers are turning to Digital Quality Management solutions to:

  • Protect the brand across tens or hundreds of digital touchpoints
  • Boost search engine rankings through systematic implementation of SEO best practices
  • Increase audience reach through improving website accessibility
  • Safeguard legal and regulatory compliance across multiple websites and markets
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5 Ways Your Web Content Management Platform Is Failing (and How to Fix It) [eBook]

Your web content management system can't ensure digital quality control across your organization's global digital touchpoints. But there is a solution.

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What Is Digital Quality Management and Why Is It a Game-Changer for Marketers? [eBook]

Here's why Digital Quality Management is mission-critical for any global enterprise, and how it's helping digital marketers achieve their objectives.

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The Ultimate Marketer's Guide to Mapping Your Buyer's Journey [eBook]

This guide is designed to take you through the step-by-step process of mapping your customer's journey through the buying process and reaching them with relevant content no matter where they are in the funnel.

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The Ultimate Guide to Choosing the Right Digital Strategy [eBook]

This guide with SiriusDecisions is designed to help you determine an effective digital strategy, specific to your organization that can be integrated into your overall marketing plan.

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5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy [eBook]

The race is on for marketers to deliver more relevant user experiences through personalization! Our guide lists the 5 reasons why you can't wait any longer to personalize your marketing strategy.

Topics Include:

  • Greatest barriers to delivering personalized customer experiences
  • Using personalized content as a powerful conversion tool
  • Technology that can help you implement your personalized marketing strategy
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5 Tips for Faster Website Launches [eBook]

As digital marketers, we are constantly under pressure to launch new web properties quickly. Yet many enterprises large and small still aren’t getting the return on investment they expect from new website initiatives. Why? Because the whole process moves too darn slow.

Included in this eBook:

  • How to free and empower your marketing team
  • What to do now to take control of your web content management
  • Why you should take a more pragmatic approach to website design
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6 Steps to a Mobile-Friendly Website That Drives Conversions [eBook]

This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future.

Topics Include:

  • The difference between a mobile responsive and a responsive design website
  • Why website load time is important and how to fix it
  • Tips for designing your mobile site
  • How to refine your conversion approach to align with mobile behavior
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10 Essential Steps for a Successful Website Redesign [eBook]

This paper is intended to assist in laying a foundation that will help define the scope and requirements of your website redesign project, before you get too far along in the process.

Included in this e-book:

  • Aligning your website goals with your organization's objectives
  • Guidelines for auditing and creating your information architecture
  • How to develop your content strategy and digital style guide
  • Tips on keeping your SEO in check during a redesign
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89 Essential Questions to Ask When Selecting a New Website Management Platform [eBook]

The success of website launches are often based on the research that is done before selecting a vendor. Given the different approaches and options for web content management, it is crucial that business users and IT professionals are empowered to ask effective questions to ensure they end up with the right solution.

This list of 89 sample questions for your RFP document was developed to help organizations compare options and uncover differences between specific solutions. The questions span across key consideration categories to help you choose the right partner/platform to manage your digital experiences:

  • Content Creation & Management
  • Publishing & Presentation
  • Development & Interoperability
  • Technical Dependencies
  • Platform Architecture
  • Operations & Support
  • Security & Regulatory Requirements
  • Implementation & Deployment
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How to Create a Global Content Localization Strategy [eBook]

This e-book is for sophisticated digital marketers with global responsibilities who want a blueprint on how to craft a global content localization strategy.

Included in this eBook:

  • Business benefits of localization
  • Different ways to manage content creation
  • Best practices and use cases to help develop a localization strategy
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How to Effectively Use Data to Personalize Digital Experiences [eBook]

This e-book is for digital marketers who understand the general purpose of website personalization, but who want to learn more about the techniques involved with implementing a personalization strategy. 

Benefits of Personalization:

  • Enhanced brand perception
  • Improved user experience
  • Decreased abandonment rates
  • Increased conversion rates
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