Web Content Optimizer

Designed by marketers for marketers, CrownPeak’s Web Content Optimizer (WCO) solution gives you full control of web content management and online marketing lifecycles. Delivered as Software-as-a-Service (SaaS), our on-demand WCO requires no coding or IT expertise, so it's easy to use even for your least technical users.

Create

• Create and manage web content and campaigns whether residing on your company’s infrastructure or in a CrownPeak hosted environment with a simple, easy-to-use interface
  
• Customize workflows, approvals, scheduling and publishing processes
  
• Control web content elements across all online channels, including web site, social media and third party sites
  
• Manage calls to action, data collection forms and conversion terms

Test and Measure

• Determine results of campaigns and web content
  
• Measure effectiveness of a single call to action or conversion of entire campaign in a single user interface
  
• Utilize A/B split testing, multivariate tests, content optimization with real-time reporting, integrated conversion analytics, and visitor and content usage metric

Target and Capture

• Segment audience and target web content by demographic or specified information about visitors
  
• Refine web content and results
  
• Improve the relevance of web content for each segment
  
• Test specific calls to action, elements of a web page, or defined audience segments, such as geography, behavioral, demographic, and time of day

One Solution

• Manage content in one solution that offers CRM integration, lead generating programs, analytics systems, and testing and targeting tools

Key Differentiators

We know there are many choices for your Web Content Optimization system. At CrownPeak, we differentiate our solutions from those of competitors by delivering Software-as-a-Service, innovative features, easy-to-use tools and interfaces, and unparalleled customer access and support. This versatile and lightweight architecture allows deployment of smart technology on any web server, platform or existing web sites.

Learn more about each of these differentiators:

Software-as-a-Service (SaaS)

• Access the latest version of the solution without the hassles of ownership with no installation, hardware or upgrade costs
  
• Make use of on-demand web content optimization tools with guaranteed application uptime

Instant Results

• Obtain real-time results of visits and conversions on any content snippet
  
• Review simple, easy-to-read reports to determine version performance

 

Balance Appearance of Content

• Balance tests to determine content that appears on the website
  
• Split tests evenly
  
• Include special offers

 

Target Content

• Assemble “play lists” of target groups to deliver messages
  
• Build targeting groups using an intuitive interface that allows segmentation against any number of attributes

 

Capture Data
 

• Store and report on user-submitted data from website forms
  
• Export captured data into external systems such as Salesforce.com
  
• Process submitted data over SSL to ensure security
  
• Use known user data to inform content targeting decisions

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