Key Features

With easy access to potent tools and features that help you swiftly execute strategic testing cycles, you’ll have everything your team needs to tweak, re-aim, and make every campaign pitch-perfect. Here’s a list of some of the features in CrownPeak Web Content Optimization (WCO) that will help you take your optimization processes—and the end results—to a whole new level.

Testing Content

Conduct A/B or multivariate-style testing on any piece of content: from a paragraph to a whole page

• Set custom weights for each content variation to adjust testing methodology
• View real-time statistics to see how content is performing
• Run tests on any site through innovative Snippet code architecture

Back to top

Targeting Content

Target content to specific users to ensure right message is delivered to the right person at right time—every time

• Specify an unlimited number of targeting variants per content unit to allow for rich options
• Target based on ambient data:
  • Date
  • Time
  • Referrer
  • Browser
  • Geography
• Target based on collected form data: demographics or other submitted user information
  • Target based on user behavior, with thresholds to ensure behaviors aren't just false positives
  • Deploy reusable targeting groups quickly and easily throughout your sites

Back to top

Lead/Data Capture

• Rapidly create forms with data capture built in without back-end programming requirement with CrownPeak WCO’s easy-to-use form builder
• Reuse common fields among your forms with the Forms Builder
• Serve forms via HTTPS to ensure data security
• Post leads directly into your account with the ready-to-use Salesforce integration
• Deliver data as XML for use in other external systems

Back to top

Actionable Analytics

• See precisely what users are doing with your content with easy-to-read analytics reports on how individual content is performing
• Leverage testing and targeting results to understand what content is most relevant to users
• Export report data for use in other systems
• Report on referrers and keywords to understand what is driving traffic and how users are converting
• Filters allow you to see how content is performing for different user groups and drives creation of additional targeting options
• Funnel reporting shows how users make their way through a sequence of content and how to improve conversion

Back to top