CrownPeak SaaS Web Content Management (WCM) solution for global enterprises bridges the gap between website and enterprise content repositories with help from our Microsoft SharePoint Connector. Designed with end users in mind, CrownPeak's WCM SharePoint Connector makes adding SharePoint-based content to a website a truly simple and integrated process. Now you can eliminate the jockeying of files between SharePoint, intermediate systems, and CMS, making it easier to track content relationships without unnecessary steps.
Accessing SharePoint from within CrownPeak WCM
- SharePoint repositories are natively browsable from the CrownPeak CMS. Locating a document in SharePoint is just as easy as finding any other CMS-managed native content.
- You can connect to as many SharePoint repositories as needed, each with a dedicated mount point.
- You can configure SharePoint access on each side of the solution, offering maximum control over content access and security. Multiple authentication methods are also supported.
Deploying SharePoint Content
- CrownPeak WCM supports multiple content retrieval methods from SharePoint
- You can attach or link SharePoint content from CMS-managed content, giving you flexibility on how to best use it
- Support for Content Delivery Network (CDN) integration allows SharePoint to act as the content source and the CMS to retrieve content CDN location metadata from SharePoint for final deployment to the web host.
Why SharePoint Users Need CrownPeak SaaS WCM
SharePoint is a critical application used for many functions and to secure proprietary content for which IT must prioritize security, reliability and robustness. However, Marketing needs to be agile, innovative and to interoperate with various sources to make web-based campaigns successful. Unfortunately, these objectives are often at cross purposes. IT can't compromise security and stability, therefore Marketing is effectively prevented from achieving agility and innovation, even with highly skilled teams.
CrownPeak’s Web Content Management Advantages:
1. Interfaces for non-technical users
Marketers are often not deeply technical. Most often they need to perform straightforward tasks rapidly through the use of easy-to-use interfaces. CrownPeak has spent 10 years optimizing the WCM user interface to give marketers full control of your web content management and online marketing programs.
2. Focus on rapid rollout and easy layout change
In order to change site structure, layout or look and feel (or to launch new sites or content channels), you need to modify templates. CrownPeak WCM is optimized for rapid creation and modification of templates. In benchmark tests, templates can be created on average 80% faster than in SharePoint.
3. Support and Services Model
Having to wait to change a template, a campaign, an email template or CRM integration delays time to market. CrownPeak guarantees two-hour response to support requests (including technical support, end-user support, and template development services), compared to already overburdened IT groups, who can struggle with the capacity to make rapid turnaround.
4. Testing and Targeting Content
Marketers have specific goals that drive top-line success for the business. If you can test different versions of a critical page to optimize conversions, you can deliver dramatic improvements to direct sales, sales leads, subscriptions, event registrations and product registrations. In addition, analysis from testing can help as you target specific content to specific sets of users based on the use of a mobile device, behavioral, geographic location, or IP address. CrownPeak WCM comes with a rich set testing and targeting features. SharePoint requires separate testing tools and a complex integration.
5. Integrations with other Enterprise Applications
CrownPeak WCM acts as a hub to connect to your other enterprise applications, thereby facilitating seamless eBusiness transactions without requiring additional custom system integrations.
6. Constant Innovation
CrownPeak's platform can deliver content to mobile devices or mobile apps, integrating with over 20 different social media applications, including tools for converting content to and from Microsoft Word and Adobe Acrobat's PDF format. In addition, as a Software-as-a-Service (SaaS) product, every new feature CrownPeak rolls out is instantly available in the WCM interface. Contrast that with the challenge of upgrading SharePoint.
CrownPeak has implemented over 3,500 major web sites for enterprise customers. Our professional services team has implemented over 1,000 of them. We guarantee our projects to be successful or we don't get paid. In October 2010, we completely replaced a failed SharePoint implementation in only five weeks.
As websites grow, the cost of scaling a dynamic application like SharePoint to manage web content reliably on a global scale represents a significant variable. Similarly, how much could delivering content rapidly via a CDN everywhere around the globe cost? You have those capabilities "out of the box" with CrownPeak WCM.
CrownPeak specializes in multilingual content and easy management of an integrated translation workflow. SharePoint does not come bundled with any workflows to manage the relationship between original content and translated content. It's up to the you and your developers to create custom interfaces to deal with this challenge.
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