Connectors

CrownPeak has made the development of connectors between our SaaS Web Content Management (WCM) system and your enterprise applications and systems a high priority. When you sign up with CrownPeak SaaS WCM, you're just a few steps away from full integration with all the existing applications and data that are so critical to your online marketing success.

Make sure to read about our SharePoint Connector.

Lead Forms and Data Management with Salesforce.com

With CrownPeak’s fully integrated offering you can easily manage your lead forms and landing pages while publishing content directly into Salesforce.com. CrownPeak’s SaaS WCM is an integrated solution and a cost-effective means of combining an online marketing system with a customer relationship management (CRM) system.

Lead Management Workflow

• Include additional information on submitted forms before they're deposited into Salesforce.com
• Approve or add information such as descriptions or other metadata to leads

Publishing Content into Salesforce.com

• Enables non-technical users to publish documents and content directly into Salesforce.com
• Add marketing calendar events, documents or other web content

Updates from Within Web CMS

• Use an interface to simultaneously update web site, intranet and Salesforce.com document repository

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Web Content Testing and Targeting

Integrations with CrownPeak’s SaaS Web Content Management solution give you accurate and reliable measurement tools to update and maximize your online marketing systems. While offering its own features for testing content and target groups, CrownPeak also seamlessly integrates with Omniture’s Test&Target solution.

Integration with Test&Target

• Integrate Test&Target with CrownPeak through Omniture Genesis
• Create compelling web content and provide appropriate web content for individual visitors
• Optimize web experience management capabilities with easy-to-use features
• Build web content within the CrownPeak SaaS Web CMS
• Deploy and manage through Omniture from within the web CMS

Advantages of Integration

• Improved online customer experience through repeated testing and targeting
• Rapid implementation and deployment of tests without IT involvement
• One-step live deployment of offers using API Integration
• Simple management of all testing scenarios through an integrated interface

To learn more about integration, view a video demo of Omniture's Test&Target integration with CrownPeak Cloud CMS. 

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Advertising Management

Integrations with CrownPeak’s SaaS Web Content Management solution give you accurate and reliable measurement tools to update and maximize your online marketing systems. While offering its own features for testing content and target groups, CrownPeak also seamlessly integrates with Omniture Test&Target solution.

Integration with Test&Target

• Integrate Test&Target with CrownPeak through Omniture Genesis
• Create compelling web content and provide appropriate web content for individual visitors
• Optimize web experience management capabilities with easy-to-use features
• Build web content within the CrownPeak SaaS Web CMS
• Deploy and manage through Omniture from within the web CMS

Advantages of Integration

• Improved online customer experience through repeated testing and targeting
• Rapid implementation and deployment of tests without IT involvement
• One-step live deployment of offers using API Integration
• Simple management of all testing scenarios through an integrated interface

To learn more about CrownPeak's integration capabilities, you can view demo videos of Omniture Test&Target or Lithium integrations with our cloud CMS. 

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Web Analytics System

you need accurate and timely analytics and statistics to maximize your online marketing systems. This valuable data helps you optimize your web presence, creating the most effective web content for your users.

CrownPeak’s SaaS Web Content Management solution meets these customer needs through its: 

• Open Exchange certification with WebTrends
• Genesis certification with Omniture
• Integration with Google Analytics 

CrownPeak also offers its own Analytics engine for simple and easy-to-read web site statistics.

Integration Capabilities

• Integrated solutions allows web-analytics data to flow into the web CMS and affect web content, such as showing a list of the top pages read on the site or most emailed pages and performing A/B testing on landing pages
• You take complete control of integration of your company's web content management and website statistics 

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Email Campaign Management

CrownPeak is an ExactTarget Integrated partner, another reason that our SaaS web content management system is enterprise-ready.

Email Management from within the SaaS Web CMS

• Manage all web content, such as newsletters and landing pages, from within the SaaS Web Content Management solution
• Publish email content directly into ExactTarget
• Use ExactTarget’s award-winning interface to send, analyze and manage email lists

Forms Management

• Manage email subscription forms within the SaaS Web CMS
• Integrate subscriptions from your websites into your ExactTarget account
• Create new landing pages with subscription forms
• Edit existing newsletter subscription forms

Other Integrations Available

CrownPeak’s SaaS Web Content Management solution can also be:

• Integrated with most available email campaign management systems
• Used with simple email systems without integration capabilities by creating special output templates to easily cut and paste content into the email system

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