Crownpeak Positioned as a Visionary in the 2015 Gartner Magic Quadrant for Web Content Management
Crownpeak Technology has announced it has been positioned by Gartner, Inc. in the "Visionaries" quadrant of the 2015 Magic Quadrant for Web Content Management (WCM) for the second year in a row.
IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
As Gartner states, "Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side." Each WCM vendor is evaluated based on its ability to execute and completeness of vision. Criteria for ability to execute includes product/service, overall viability, sales execution/pricing, market responsiveness and track-record, marketing execution, customer experience and operations. Completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy.
"We are pleased to be recognized for the second time as a Visionary company by Gartner in this year’s Magic Quadrant for Web Content Management," said Jim Howard, CEO of Crownpeak. "We are delighted that Gartner continues to recognize the benefits of our native SaaS architecture which we believe enables us to deliver continuous innovation to our customers."
Gartner defines Visionaries as "forward-thinking and technically focused." As a proven cloud SaaS provider, Crownpeak continues to empower digital marketers and leading agencies to deliver excellent customer experiences with the security, stability and compliance controls that IT demands. With Crownpeak, organizations can easily develop, launch and manage engaging web experiences at rapid speed.
A complimentary copy of the Gartner, Inc. 2015 "Magic Quadrant for Web Content Management" report is available here.
Gartner, Inc. Magic Quadrant for Web Content Management. Mick MacComascaigh and Jim Murphy. Jul. 29, 2015.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.