ActiveStandards and Cognifide Announce New Integration for Adobe Experience Manager to Support Digital Governance

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London, United Kingdom
April 13, 2015

Powerful new integration provides digital marketers with access to the leading enterprise solution for digital governance and compliance, directly within Adobe® Experience Manager (AEM).

ActiveStandards, the leader in Digital Quality Management (now Crownpeak DQM), along with Cognifide, the leading provider of Adobe® Experience Manager (AEM) services, today announced the integration of its digital governance SaaS platform with AEM, enabling digital marketers to seamlessly validate the quality and compliance of their digital content at the point of publication.

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"AEM is a market-leader in delivering digital experiences and is the CMS of choice for many of our customers" said Simon Lande, CEO, ActiveStandards. "The new integration builds digital governance support directly into the AEM publication workflow, closing the air gap between content authoring and digital quality assurance, so customers can test and optimize their digital content without leaving the AEM environment. This development is part of our roadmap to integrate with all the main CMS platforms used by our clients."

The integration has been developed in partnership with Cognifide, Europe's leading provider of AEM services.

Cleve Gibbon, Chief Technology Officer - Cognifide, said, "As global organizations establish disruptive and differentiated digital estates, governance is now an executive level agenda item to enforce rich and consistent content-driven experiences at scale and at speed. As Europe’s leading provider of AEM services, we work closely with Adobe to deliver useful and useable integrated solutions to real customer problems in the digital marketing space. The ActiveStandards AEM integration we've developed simplifies the way global brands govern their digital estates and enforces centralized content standards and policies at a global, regional and local level."

Shell International, recognized as a leader in online excellence, have been an ActiveStandards client since the service first launched in 2006.

Chris Muscutt, Digital Development Manager for Shell International, commented: “At Shell, our global web teams use ActiveStandards alongside AEM on a daily basis to protect the quality and compliance of our digital content. We have worked closely with ActiveStandards to help enhance this integration so that content authoring and digital governance work together during the editing process rather than as a separate review stage. This will ultimately speed up time to market and continue to put quality and good governance right at the centre of our publication process.”

Business challenges the AEM integration addresses:

  • Streamlines the deployment and management of digital governance with direct AEM workflow integration.
  • Optimizes the online experience for website users, improves marketing effectiveness and mitigates risk.
  • Drives continuing improvements in digital operations with sophisticated reporting, benchmarking and compliance analytics.
  • Simplifies the management of complex, multi-stakeholder online environments.

ActiveStandards scoops 'Industry Game-Changer' award at Adobe Summit EMEA 2015.

We're proud to announce that ActiveStandards have won the "Industry Game-Changer" award at the Adobe Marketing Cloud Innovation Awards with our new Digital Governance Integration for Adobe® Experience Manager (AEM). Learn more about our award.


About Cognifide

Cognifide is an Experience Management Consultancy powering digital transformation. In 2014 Cognifide joined WPP (NASDAQ: WPPGY) the world’s largest communications services group. Cognifide’s current clients include Telegraph Media Group, Marriott, Penguin Random House, RBS, Virgin Media, GSK, John Lewis, Investec, Shell, Novo Nordisk, Oticon and Coutts. Cognifide has over 250 employees in Poland and the United Kingdom, and is currently preparing the opening of its first office in the USA. Cognifide’s consulting services include business strategy, customer experience management (CXM) strategy, cognition and change management programmes, and customer experience strategy. Committed to helping customers maximise their use of Adobe Experience Manager, Cognifide created its own line of accelerators: Zen Garden for Adobe Experience Manager (AEM), Zengage AEM, Zen Display for AEM, and Zen Journey for AEM.

Econsultancy ranked Cognifide at #48 on the UK’s top 100 Digital Agencies in 2013, while The Drum ranked Cognifide #1 in the Digital Census Financial Category 2013 for smaller agencies. In 2013, Cognifide was awarded “The Ace of Responsible Business” for CSR activities by the Greater Poland Chamber of Commerce and Industry.

About ActiveStandards

ActiveStandards is the leading SaaS solution for Digital Quality Management (DQM) used by the world's largest brands. They help companies realize value from their online presence and mitigate risk by optimizing the management of complex digital operations and improving the quality and effectiveness of their digital content. ActiveStandards has an international client base across all industry sectors and supports the digital governance programs of some of the largest brands in the world, including Unilever, Shell, CSC, HP, Thomson Reuters and Canon.