Crownpeak Launches New UI for Enterprise Cloud CMS

Crownpeak Logo
Gilbane Conference: BOSTON, Mass.
November 30, 2011

Crownpeak ( www.crownpeak.com ), the market-leading Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, today launched its highly anticipated new user interface (UI). The Crownpeak Cloud content management solution (CMS) is the first enterprise-grade CMS to offer a consumer-like interface that enables nontechnical users to create and publish content to all digital channels resulting in the ability to run faster and more effective campaigns.

The complexity of multi-lingual marketing into many digital channels combined with regulated publishing environments has resulted in cumbersome workflow interfaces. The new Crownpeak UI removes these complexities and allows digital marketing content to be implemented quickly with a zero learning curve for new system users.

“Web content management plays a vital role in helping global 1000 enterprises achieve major business objectives including: managing the global brand, capturing new customers, launching new products and markets, and retaining customers,” stated Jim Howard, chief executive officer at Crownpeak. “The new Crownpeak user interface fundamentally changes what is expected of an enterprise WCM system. While WCM was once the domain of a select few – essentially an expert-only system - organizations can now expand their content contributor pool dramatically and enhance their online customer engagement as a result.”

The Crownpeak UI presents the entire content management dashboard workflow in one, easy-to-view and comprehensive screen. Content creators no longer need to toggle between multiple windows. They can seamlessly view, add, and share dynamic content, layouts, analytics, lead generation data, and web content optimization information in a single interface. The workflow is intuitively designed so communication with team members, recent file activity, tutorials, best practices tests, targets, and reports can be managed while a preview of the page being worked on remains in view.

IT departments can maintain control of the infrastructure while giving marketing the ability to serve visitors with the right content at the right time. The Crownpeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, and a platform-agnostic solution to import, export and publish data through standard protocols and formats.

“Great user interface design is based on intuitive application which is not usually found in the enterprise,” continued Howard. “Simplifying common tasks like finding, modifying and moving content through workflow, but still enabling the power to perform advanced tasks like adjusting workflow or targeting content to specific user segments, all in the same interface, was the requirement. Every Crownpeak customer will have access to a UI that achieves this objective. Furthermore, Crownpeak manages the system upgrade which enables every customer to toggle back and forth between the new and old interface on the day we hit general release. That’s the beauty of SaaS – we ensure that customers constantly receive the newest and most innovative technology.”

In addition to unveiling the new user interface during Gilbane Boston, executives from ACE Group and Progress Software will share product case studies demonstrating the effectiveness of the Crownpeak Cloud SaaS CMS approach. Crownpeak is also participating on a customer and engagement panel discussing how to reach a global audience.

More information about the benefits of a Cloud CMS System can be found in Crownpeak's Resources Library.