Crownpeak Cloud WCM Gives Financial Services a Competitive Edge

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November 11, 2011

Crownpeak, the market-leading Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, today announced that a growing number of financial services organizations are choosing Crownpeak Cloud CMS to take their digital content management to the cloud for competitive advantage. CoreLogic, MetLife, The ACE Group, SunAmerica, Old National Bank, Federal Home Loan Bank of New York, GenRe, PineBridge Investments, Maryland Insurance Administration and First American Financial Corporation are a sampling of the financial services enterprises that have moved from or enhanced their legacy on-premise WCM with cloud-based Crownpeak. Implementations range from web marketing campaign management, managing global websites that service 90 million customers, and managing mission-critical extranets. The goals of all implementations were to increase the time-to-market of online initiatives, make it easier for digital marketing teams to produce future campaigns, enhance customers’ online experience and increase feedback and participation for improved business performance.

“With Crownpeak’s SaaS web content management solution, CoreLogic now has the capability to move multiple web properties to a common infrastructure for improved efficiency,” stated Pete Kreiser, vice president of Marketing and Communications at CoreLogic. “The interface is intuitive for our employees and is enabling a more distributed approach to digital content contribution. It is also accelerating the cycle time to execute structural changes to our websites such as template additions and faster delivery of key messaging to market.”

While the financial services industry has historically been at the forefront of advanced technology adoption because of its need to remain lean and competitive, SaaS and cloud-application usage is growing among all enterprises. Gartner estimates that SaaS revenue will hit $10.7 billion this year.

“We have seen a marked increase in financial services companies making digital content optimization a top business investment priority,” commented Jim Howard, chief executive officer of Crownpeak. “Crownpeak has taken a powerful enterprise application and made it consumer-like in its user-friendliness. This enables billion dollar enterprises to more quickly and easily deliver content to mobile devices, target content based on browsing behavior, integrate analytics into the content management environment, and target content for authenticated site visitors. This gives them a sizeable marketing and business advantage.”