Crownpeak and Magus Partner to Deliver First Complete SaaS Solution for WCM, Quality, and Compliance

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August 17, 2011

Crownpeak, the market-leading Web Content Management (WCM) Software-as-a-Service (SaaS) solution provider, and Magus, the leader in SaaS website quality and compliance monitoring, today announced a partnership making the Magus ActiveStandards website governance platform available with the Crownpeak Cloud Web Content Management (WCM) System. The combined offering is the first complete SaaS solution that gives enterprises the ability to allow more business users to publish content across multiple digital channels while protecting the brand by ensuring compliance with corporate, legal and regulatory standards.

The Forrester Research Inc. March 2011 report titled, “Web Content Management Is Alive And Well in 2011 Thanks to Online Customer Experience” stated that “78 percent of WCM decision-makers surveyed indicated that their firms will invest in WCM initiatives in 2011 compared with 75 percent in 2010. They cited a variety of customer experience-related initiatives as the main drivers for this investment, including improvements in customers’ multichannel experiences, website redesigns, globalization initiatives and customer self service.”

Online marketers are able to implement these initiatives completely in the cloud and receive the capability to quickly and easily deliver content to mobile devices, target content based on browsing behavior, integrate analytics into a content management environment and target content for authenticated site visitors and more when using the Crownpeak Cloud WCM System with the ActiveStandards compliance platform.

“To remain competitive in today’s global marketplace, organizations must have fast, nimble and powerful online capabilities,” stated Jim Howard, chief executive officer of Crownpeak. “Because it is the only fully cloud-based offering of its kind, the Crownpeak/Magus partnership will help forward-thinking enterprises quickly expand their digital presence, grow their customer base and drive more leads by enabling marketers to easily publish customized content globally while adhering to brand, regulatory and legal policies.”

The Crownpeak Cloud WCM System is a configurable, easy-to-use solution that empowers business users anywhere to add, update and manage external content and make styling changes as quickly as eBusiness strategies demand. IT departments can maintain control of the infrastructure while giving Marketing the ability to serve visitors with the right content at the right time. The Crownpeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, a platform agnostic solution to import, export and publish data through standard protocols and formats. More information about the benefits of a Cloud WCM System can be found in Crownpeak's resources library .

Simon Lande, chief executive officer of Magus, stated, “Companies need to get content out fast to secure commercial advantage, but also need to protect the quality of their customer experience. We are pleased to be working with Crownpeak to help enterprises safely open themselves up to these truly global opportunities.”

Magus ActiveStandards is an automated service that monitors websites to help companies optimize website effectiveness and reduce risk through the elimination of errors in brand consistency, usability, accessibility, SEO, site integrity and legal compliance. Magus’ team of website governance and compliance experts support the ActiveStandards application and provide a range of complementary web policy definition and consultancy services.

Enterprise customers interested in learning more about the Crownpeak WCM System and Magus ActiveStandards’ additional features can contact Crownpeak at 800-887-1977 in the US; +44-203-384-6598 in Europe to request a demo or click here for additional contact details .

About Magus
Headquartered in London, with a newly opened office in the US, Magus is recognized as the leader in the field of enterprise website governance and compliance.

The Magus ActiveStandards™ website governance platform, gives organizations trust and confidence in the quality, effectiveness and compliance of their global websites.

ActiveStandards is the only automated compliance solution to give online marketers complete visibility across all their web properties, while actively and automatically measuring against customized quality management policies. The software protects against more risks, at more points than any other solution – enabling the enterprise to have complete trust and confidence in their web content wherever it is being used.

Magus has a rapidly growing international client base, with clients coming from a diversity of industry sectors. ActiveStandards now supports the daily web governance programs for some of the largest brands in the world, including Unilever, Shell, ING, Rolls Royce, Philips, Alcatel-Lucent, Akzo Nobel and Thomson Reuters.

The company also works to consolidate industry best practices, and acts as the lead-consultant to the industry standard framework on enterprise website standards management (BSI British Standards Publicly Available Specification (PAS) 124: “ Defining, implementing and managing website standards ”).

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