The Digital Experience Layer
The Key to Delivering Compelling, Unified and Relevant Digital Experiences
The Crownpeak SaaS-based architecture separates the marketing-driven elements that drive the digital experience into their own contained and manageable layer, called the Digital Experience Layer™. The Digital Experience Layer consists of marketing content, look and feel, personalization, localization and mobile optimization. Crownpeak enables marketers to directly control and manage the Digital Experience Layer while keeping the functionality independent from core business functions.