10 Highly Useful Tips for Localizing Content
As customers demand more relevant online experiences, identifying cultural differences within target markets and tailoring your marketing campaign accordingly can give you a real competitive advantage.
An effective localization strategy is more than translating your content – it’s about engaging with customers in ways that support their belief systems.
In this free guide, you’ll learn:
- How global companies can develop brand authenticity across geographies
- The primary considerations needed to build customer loyalty in local international markets
- How localizing content can significantly improve your SEO in other countries
- Some vital statistics to help make the case for a localization budget in your organization
An effective localization strategy can boost brand value and save companies millions.
Ignoring or doing a poor job at localization, on the other hand, can create sizable costs for a marketer – in lost sales opportunities, or even in regulatory or legal penalties levied by different countries.
But despite these risks, nearly 40% of companies doing business on the internet don’t have a web content localization strategy. Are you one of them?