Trek Bicycle Deploys Crownpeak CMS
Trek Bicycle deploys CrownPeak CMS for performance unit's website; Klein Bikes site features translation workflow for six languages
Marina Del Rey, CA (September 23, 2003) —
CrownPeak Technology, the leader in hosted content management systems, announced today that it has been selected to provide a content management implementation for the Klein Bikes unit (www.kleinbikes.com) unit of Trek Bicycle Corp. (www.trekbikes.com). Klein is an innovator in bicycle frame technology and producer of the top performance bikes in the world.
Klein Bikes has deployed CrownPeak's Advantage CMS™ content management system to consolidate its web site management process and implement a translation workflow system. The site is presented in six languages -- English, French, German, Spanish, Italian, and Japanese -- to support the company's international customer base.
Klein had previously worked with various web design firms and ad agencies to update its web site. The move to CrownPeak marks a revamp of the company's web site management process, placing all content management requirements under a single technology.
"Our decision to outsource content management to CrownPeak for Klein Bikes was a simple one," said Josh Hoover, Trek Bicycle. "With our web site integration requirements, translation requirements and intranet/extranet requirements, CrownPeak offered the only hosted application capable of meeting our needs. By consolidating with Advantage CMS, we have not only modernized and restructured the Klein Bikes site, but we are now able to manage all web content ourselves. We can to react much more quickly to changes without having to depend on internal IT specialists or external agencies, and that means substantial savings and efficiency improvements."
"The Trek Bicycle engagement is a great example of how the Software Services model works for IT consolidation projects," said Jim Howard, CEO, CrownPeak. "Klein will see all three of the classic gains from working with a software services model: cost savings, improved service, and domain expertise in great content management implementations."
In order for the Klein site to effectively communicate information to an international audience, CrownPeak connected Advantage CMS to a major language translation firm's product, speeding and streamlining the translation process. For the first time, product specs and other important bicycle data will be available online with no time lag - in six languages.
CrownPeak Technology's Advantage CMS provides all the powerful features of a top-notch CMS at a fraction of the cost and time required by packaged solutions: source control, versioning, spell checking, link management, comprehensive workflow, security monitoring features, multilingual interfaces, database management, and wireless compatibility in a browser-based interface. Its user-friendly Web interfaces enable users to maintain and edit content in any format as text, images, movies or any hybrid medium. The administrative interfaces and application code are hosted on high-availability servers, where CrownPeak backs up, maintains and extends the system. Advantage CMS is highly inter-operable with other systems and applications. Connection options available to developers include SOAP, XML, FTP, HTTP, SMTP and ODBC.
Press contact:
Erin Lumley
SHIFT Communications
elumley@shiftcomm.com
415.591.8414
About CrownPeak
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.
Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.
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