Pensions & Investments and InvestmentNews Upgrade Sites With CrownPeak Search
New Search Capabilities Guide Global Visitors and Improve Customer Service for Two Financial Newspapers
Los Angeles, CA (September 27, 2005) —
CrownPeak (www.crownpeak.com), the software service leader in content management, today announced that two Crain Communications publications have chosen and implemented CrownPeak Search to drive their in-depth site search results and enhance visitor experience. Pensions & Investments, the international newspaper of money management, and InvestmentNews, the weekly newspaper for financial advisers, are already seeing results from their implementations.
"Search is essential in enabling our users to find content quickly," said David Klein, general manager of online services at Pensions & Investments (www.pionline.com) and InvestmentNews (www.investmentnews.com). "With CrownPeak Search we have been able to improve our customer service and increase our viewer retention rate by quickly and accurately delivering the content our users need."
With a desire to enhance their search capabilities, these two Crain publications began looking for a reliable and flexible technology that would assist online users in immediately finding the information they needed. After reviewing several top-notch industry search technologies, they chose CrownPeak Search for its feature-rich enhancements like Progressive Matching, which allows queries to be viewed in degrees of matches, and Keyword Promotion. These afford the newspapers the ability to force results for specific words to the top of queries and sell rich-media advertising based on keywords.
In addition, the CrownPeak solution included better reporting capabilities, which provided usage data and navigation insights to the publications to help them decide where best to place content and improve visitor activity.
"In the financial industry, having the latest information to make key decisions is mandatory for a company's success," said Jim Howard, CEO of CrownPeak. "Pensions & Investments and InvestmentNews' high-profile customers don't have time for irrelevant search information. CrownPeak Search serves as the primary tool for giving site visitors a qualitatively better site search experience and delivering information efficiently."
Included among CrownPeak Search's extensive standard features are promotion, ad insertion, embedded searches, directory creation, clustering and auto-indexing, advanced reporting, infinite scalability and more. CrownPeak's proven infrastructure -- hosted at IBM's world-class facilities -- enable the company to provide a market-leading Service Level Agreement, guaranteeing uptimes, response times, redundancy measures and disaster recovery procedures.
Crain Communications is primarily a publishing company providing vital news and information to industry leaders and consumers with 30 titles. Each newspaper, magazine and news Web site has become required reading and an authoritative source in its own sector of business, trade and consumer market.
About Pensions & Investments
Pensions & Investments is the preeminent international financial newspaper for institutional investing and fund management. Every two weeks, it reports on news developments that affect the investments and investment strategies of pension funds, endowments, foundations, mutual funds, insurance companies, investment advisers, trust departments and trust companies.
As the only weekly newspaper for financial planners, securities brokers, insurance agents, CPAs, banks and other investment advisers, InvestmentNews covers the entire financial services industry, providing a view of the market unavailable in any other publication.
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.
Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.
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