CrownPeak Solves Content Management for NAMG
Consumer Lifestyle Company Enhances Web Site Capabilities for Over 4 Million Members.
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LOS ANGELES, CA (September 11, 2006) —
CrownPeak (www.crownpeak.com), the company defining the future of content management, today announced core benefits of their award-winning content management solution (CMS) for the North American Membership Group Inc. (NAMG), a consumer lifestyle company that successfully combines membership, publishing and merchandise marketing into one innovative and growing business for over 4 million members.
Since implementing CrownPeak CMS in early 2006, the North American Membership Group has vastly improved their ability to control all aspects of their nine membership websites, manage rapidly changing content from multiple users, dramatically reduce overall publishing time and increase organic site traffic through enhanced site optimization. With CrownPeak's flexible content management solution, NAMG has eliminated complex workflow processes while strengthening their core messaging to their ten affinity clubs through a streamlined web site experience.
"Flexibility and lack of control over content were the biggest challenges with our web sites and online experience for members," said Tim Carroll, AVP Partnership Marketing. "Our ability to take true ownership of our content, improve our internal workflow and cut enormous time off publishing for our multiple sites was greatly enhanced by CrownPeak's system. Now, we manage to do everything web site-related with much more confidence."
CrownPeak CMS offers organizations a flexible, easy-to-implement interface that gives them a powerful way to centralize multiple tasks into a seamless workflow process. This solution has proven to be effective for NAMG -- helping them gain much needed efficiency, total control over content and easy integration of other solutions. NAMG's search optimization efforts have also improved because of the "clean code" CrownPeak's CMS produces, ultimately improving their site traffic by allowing for a more visible and accessible search engine experience.
"Giving organizations the power to control, shape and own their web site experience is what our content management system provides them," said Jim Howard, CEO of CrownPeak. "CrownPeak CMS makes a seemingly difficult work process into an easy, cost-effective and collaborative experience that greatly improves everything about managing content."
About North American Membership Group
North American Membership Group (NAMG) is a lifestyle company that successfully combines membership, publishing, and merchandise marketing into one innovative and growing business. Founded in 1978, NAMG develops lifestyle consumer affinity clubs, publications and merchandise marketing for the support of a shared association with the benefits and services which enable the consumer to increase their enjoyment of their chosen special interest and leisure time activities.
NAMG has two subsidiaries: North American Affinity Clubs, Inc. and North American Media Group, Inc. North American Affinity Clubs handles all the marketing and benefit administration for all the Clubs, and the North American Media Group, Inc. handles all editorial, publishing, and television shows.
About CrownPeak
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.
Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.
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