CrownPeak Helps Marketers Create and Manage RSS Feeds

Company Extends Its Leadership in On-Demand Web Content Management With New Media Features for RSS and Content Syndication

LOS ANGELES, CA (April 11, 2006) — 

CrownPeak today announced new media features aimed at helping online marketers create and manage RSS feeds. Through new RSS and Content Syndication capabilities, the software service leader in content management is offering companies an easy and cost-effective way to automatically create RSS feeds for their Web sites -- without the hassle of maintenance or management.

"RSS is clearly the next big thing for online marketers and publishers," said CrownPeak CEO Jim Howard. "Now any Web site manager can enable RSS for their site by inserting one line of code. CrownPeak does the rest."

Myriad verticals such as publishing, non-profit and government use RSS (or Really Simple Syndication) to distribute news and information to customers and business partners. With RSS, organizations can instantly increase their content audience because users are able to see any content updates -- without having to actually visit the Web site or open an email. Additionally, RSS allows other web sites to feature an organization's content automatically -- with no extra effort on their part -- which also helps expand their audience and, ultimately, drive conversions.

"RSS feeds are essential in enabling our users to have access to content quickly and efficiently," said David Klein, general manager of online services at Pensions & Investments (www.pionline.com) and InvestmentNews (www.investmentnews.com). "With CrownPeak's RSS capabilities, we can not only offer our readers a 'what's new' and department-by-department feed, but users can also personalize their own custom RSS feed using the search system. With these tools, we expect to increase our traffic and viewer retention rate by quickly and accurately delivering the content our users want."

CrownPeak's RSS solutions offer these companies a full range of features, including:

Automated RSS Feeds: Any Web site marketing manager can be enabled to create RSS feeds easily and automatically by simply publishing a piece of content on an RSS feed.  Feeds can also be automatically created from any part of their existing Web site content. Either method can be deployed in less than a day.
    
Personalized RSS Feeds: Even more powerful is the ability for visitors to personalize their RSS feeds.  Visitors can define a search using a keyword or phrase, based on special interests, and subscribe to personalized RSS feeds when new content related to that keyword or phrase appears on the Web site using CrownPeak.
    
Inbound and Outbound Content Syndication: On the publishing side of RSS Feeds, companies can use CrownPeak CMS to import and publish any kind of XML -- including RSS Feeds.  Any RSS feed can be automatically imported into the CMS on any frequency and can then either itself be published as an RSS feed -- or as a static piece of content to the customer's web site.
    
Pricing and Availability
CrownPeak RSS Solutions are available now. Pricing starts at $250/month. For more information, contact sales@crownpeak.com

About CrownPeak

CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.

Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.

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