CrownPeak CMS and Search Enables Robb Report to Launch Luxury Portal
New Site Expands Advertising Base While Becoming One-Stop Lifestyle Resource
CrownPeak (www.crownpeak.com), the software service leader in content management, today announced that CurtCo Media has deployed the combination of CrownPeak's award-winning content management solution (CMS) and Web Site Search to create the Robb Report Luxury Portal (www.robbreport.com) -- the ultimate Web site for the luxury lifestyle.
Serving as the new online home for the family of Robb Report-branded publications, the Robb Report Luxury Portal incorporates compelling editorial, photography, and classified advertising from each title. The portal is a one-stop resource for everything from fine wines to wealth management; vacation homes to motorcycling; luxury automobiles to exquisite jewelry and watches; and private aviation to high-end audio and video entertainment.
With offices in Boston, Florida, Malibu, New York, and San Diego, CurtCo Media is the parent company to a family of publications that are uniquely targeted to the world's most affluent readers. Its publications include Robb Report, The Robb Report Collection, Worth, Robb Report Vacation Homes, Robb Report Luxury Home, Robb Report MotorCycling and Robb Report Home Entertainment.
The new portal, which CrownPeak and CurtCo Media launched in less than 10 weeks, serves as a collection of Robb Report's luxury content under one branded banner, and provides CurtCo Media with an immediate and substantial expansion of advertising inventory. Visitors can access articles and classified advertising from the various publications from the portal, or can proceed directly to each magazine's individual Web site.
"The technology of the CrownPeak CMS enables us to fully exploit current and untapped revenue possibilities," said Irini Dobeck, director of Web technologies for CurtCo Media. "We've essentially launched the first portal focused on the luxury lifestyle, and now are able to display content from the various Robb Report publication Web sites into a single unified Web presence while expanding our revenue potential in the process -- virtually overnight. With CrownPeak, we've built a premier online destination for living the luxury lifestyle."
"The Robb Report name is already synonymous with connoisseurship, so we expect that this portal will rapidly become the place to visit online for luxury lifestyle content," said Jim Howard, CEO, CrownPeak. "There's already a substantial amount of outstanding content on the individual publications' sites. What we've done is bring it all together -- providing consumers with one place to go for virtually anything luxury related, while enabling CurtCo Media to truly take advantage of the market leadership of its Robb Report brand."
CrownPeak CMS enables the Robb Report Luxury Portal's content to be automatically managed from the individual content management systems for each magazine. Each publication Web site determines which articles to include in the portal through a content syndication feed, and CrownPeak software automatically presents the articles based on their category and displays them on the appropriate pages of the Robb Report Luxury Portal.
The portal also employs CrownPeak's innovative CrownPeak Search -- the first on-demand search tool that automatically and continually evolves from both the content and the user's search behavior. CrownPeak Search maximizes the value of Web site content with advanced search features like the re-prioritizing of results, based on newness and popularity of the content, and progressive matching, which takes into account partial matches and user misspellings to limit the dreaded "No Results Found" message. In addition, CrownPeak Search gives CurtCo Media the ability to sell keywords to advertisers, expanding the portal's revenue possibilities.
CrownPeak designed the portal to allow all of the classified advertising appearing on each individual magazine's site to automatically appear on the Robb Report Luxury Portal, based on the category. For more than two years, CrownPeak has provided CurtCo Media with a full suite of Web site management tools for its family of publications. These tools include Web content management, bulletin boards, banner ad management, Web site hosting and integration with e-commerce for its eBrochures and classified advertisements.
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.
Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.
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