360 Site Management: Best-Of-Breed Integration For Marketers
Service Acts as Cornerstone of Marketing Department By Providing Access to Top Content Management, Site Search, Web Hosting, CRM and Analytics Solutions
Los Angeles, CA (November 14, 2005) —
CrownPeak (www.crownpeak.com), the software service leader in content management, today announced 360° Site Management, which allows marketers to integrate best-of-breed solutions with Web Content Management. Through several recent partner integrations with industry-leading companies, 360° Site Management integrates all the technology – including Web hosting, CRM, Web analytics, Web content management and site search – necessary to manage and deliver quality Web sites.
By keeping Web sites running and empowering business managers to contribute the most up-to-date content in the easiest and most efficient way, 360° Site Management is quickly becoming the cornerstone of a marketing department. Marketing executives gain control and insight into site performance through actionable metrics that detail everything from how visitors are responding to content to how leads generated from the site should be managed.
CrownPeak’s integration partners include IBM and RackSpace for Web hosting, Salesforce.com and Convio for CRM and WebTrends for Webanalytics. By using 360° Site Management, both current and prospectivecustomers can rely on one vendor to implement, integrate, manage and support all of their core online marketing functions.
“CrownPeak saw the market need for a completely hosted, integrated, state-of-the-art site management system that would allow marketers and Web managers to spend more time on their core job functions and less time on maintenance and updates,” said CEO Jim Howard. “Our years of experience in the hosted market have taught us that customers want flexibility and ease-of-use without giving up control – and that’s exactly what we’re offering with 360° Site Management.”
A Product that Works for Any Organization
CrownPeak developed 360° Site Management for customers of all shapes and sizes with a particular emphasis on its key verticals: government, non-profit and publishing industries. For most organizations, the Web site is a function of marketing, so whether selling the company’s product or services, driving constituents to donate, or communicating the mission and progress of the institution, the site's purpose is to communicate both effectively and cost-efficiently. Buying, implementing and supporting all the installed component technologies needed to accomplish this, however, is difficult, complex and expensive. There is nothing to fall back on if these projects fail to be adopted within the company after deployment. Alternatively, CrownPeak can boast a 99 percent adoption rate because its solution is completely customizable and easy-to-use.
“CurtCo Media, publisher of the Robb Report brand of publications, has used CrownPeak CMS and site search with zero problems for more than two years to manage its online content, during that period,” said Irini Dobeck, Director of Web technologies for CurtCo Media. “Now with the additional service integrations CrownPeak offers, we are even more equipped to study the behavior and attend to the content and service needs of our visitors through analytics and CRM.”
Whatever the specific needs of the organization, CrownPeak’s complete solution has the flexibility to meet them. Following are the features and benefits of each of the 360° services:
- CrownPeak Web Content Management and Site Search give marketers greater control over site content while allowing visitors to more quickly and easily access the information they are looking for when browsing or searching a site.
- Through its newly announced integration with WebTrends, the industry leader in Web Analytics, marketers not only have insight into Web site performance, visitor behavior and other critical metrics that drive business, they also have the ability to quickly make changes to the site based on those metrics.
- CrownPeak’s Web Hosting partnerships with IBM and RackSpace provide customers with an interface to manage hosting, which eliminates questions and concerns around issues including Web site uptime and security.
- CrownPeak’s integrations with CRM leaders Salesforce.com and Convio arm both enterprises and non-profit organizations with the ability to manage and build strong relationships with Web site visitors as well as share sales, support, marketing and partner information.
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web Content Management and Optimization solutions, offers online marketers the easiest way to manage, target, publish, and analyze web content on their web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any web server or platform, and seamlessly integrates with other ECM systems.
Hundreds of organizations, such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia, have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support, and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award, and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years.