Pharmaceutical Industry: Global Brand Platform

How Crownpeak Enabled a Massive Rebranding

Pharma Brand Management CMS

“Standardizing on Crownpeak allowed us to modernize our global brand and bring sites to market faster and cheaper than we ever could have done with our legacy platform.”
- VP of Marketing

Marketers at an international pharmaceutical company confronted a critical challenge. Facing an upcoming global branding initiative, IT pressure to depart from on-premise solutions and a push to reduce development costs, they could no longer rely on—or afford—the unwieldy custom solution they had built to manage digital experiences across 50 countries. They selected Crownpeak as it's new enterprise solution. Crownpeak satisfied both marketing and IT’s comprehensive requirements and allowed the organization to meet tight rebranding timelines.

 

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