Pharmaceutical Industry: Agile Content Marketing Platform

Going Mobile, Meeting Regulatory Requirements and Increasing Customer Engagement

Pharma Content Marketing

“CrownPeak did an excellent job of listening to our requirements, paying attention to all the details and executing each step of the process very well.”
- VP Digital Marketing

With increasing margin pressures, a global pharmaceutical company was looking for ways to improve customer engagement across all digital touchpoints. Their existing platform did not accommodate the rapid deployment of marketing sites and the organization struggled to create mobile sites that would meet regulatory compliance requirements. With CrownPeak the mobile sites launched in just eight weeks and exceeded engagement and conversion expectations.

This case study highlights solutions that CrownPeak helped this customer by enabling:

  • Agile content marketing
  • Native mobile capability
  • Enterprise security & governance
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