Requirements for Content Management Systems' SEO capabilities are not always considered early when choosing a platform to power a business website. Thinking about SEO during website planning and involving an SEO specialist early on will add value and guarantee that teams avoid unexpected failures down the road. Enforcing the technical aspects of on-page SEO - incorporated into site structure through an effective CMS - will ensure and enhance search visibility.
Our last blog post on tips for SEO-ready web content management discussed how digital marketing teams can best leverage their CMS to improve On-Page SEO Elements. This post will focus on how content editors can optimize site structure and navigation elements to drive SEO success.
Given that 89% of consumers use search engines to make purchase decisions, many of today's digital marketing organizations see improving their websites' SEO is a top priority. However, these organizations may not know where to start. Moreover, these teams may find that they aren't sure how their CMS helps them get the most of their SEO efforts.
The exponential growth of mobile is on the verge of having a disruptive impact on businesses that haven’t yet adapted. There is an assumption that it’s small businesses who will suffer as mobile usage increases, but that’s not necessarily true. Earlier this year, TechCrunch reported that 44% of Fortune 500 websites were not mobile-friendly. That means there’s still an opportunity for companies to gain an advantage over the competition by being the first to optimize their web presence for mobile. Those who wait or make shortsighted decisions will miss out on the edge to be had, or worse, lose market share. So how do you get started?