An effective localization strategy can boost brand value and save companies millions. Ignoring or doing a poor job at localization, on the other hand, can create sizable costs for a marketer – in lost sales opportunities, or even in regulatory or legal penalties.
It's always been crucial that marketers understand the needs and wants of prospects, and today? It's more important than ever. So how do you determine what's relevant for your target audience? That's where buyer personas prove an invaluable tool.
It's safe to say that digital has taken over marketing. Marketers across all industries are faced with the challenge of keeping up with the hectic pace of digital innovation and customer expectations. As a result, players in industries that are traditionally slow to change - often due to institutional or regulatory constraints - may be left in the dust. Financial Services, for instance, has traditionally been very slow to change, which means they are now playing catch up with today's trends. However slow they may be, they get it: change needs to happen and it needs to happen now. But where do they start and how can they maximize their results in a minimal amount of time and mobility? Here are 4 trends digital marketers in financial services companies have put on the forefront of their minds and 4 ways they can quickly and easily adopt these trends.
Every year, marketers are faced with a growing number of technologies, channels and digital marketing approaches from which to choose. Differentiating between those that have staying power and those that are just a flash in the pan is one of the most challenging yet key decisions a marketer can make.
Whether you’re preparing for a social networking event, informational user conference, educational webinar program or tradeshow event, you’re completely focused on sorting and ironing out all of the event details. So what’s missing? To ensure your event runs smoothly and successfully, you must create an incentive for your audience to actually register and attend the event. And there’s no better way than to put the event description and details for your prospective attendees on a landing page.