A Web Content Management (WCM) platform or a Content Management System (CMS) is designed to let users publish and manage website content with speed and ease. A good WCM solution works incredibly well at this. But where it fails is at ensuring the quality and consistency of that content.
As the buyer's journey evolves to include more digital touchpoints, brands need to make sure they're producing engaging digital experiences at every turn. That means developing relevant content and delivering it to the appropriate touchpoint, at just the right time. Additionally, because content is likely to be consumed in bits and pieces over multiple platforms, every experience needs to be consistent and on-brand, picking up where the last one left off.
Just six months ago, Crownpeak DQM (formerly ActiveStandards), in partnership with Cognifide, Europe's leading provider of AEM services, announced the integration of its market-leading SaaS platform for Digital Quality Management with Adobe Experience Manager.
Crownpeak DQM (formerly ActiveStandards) ranked as “excellent” in a new benchmark against the internationally recognized standard for user-centered design - ISO 9241-210. Nicola Thompson, Lead UX Designer, lifts the hood on our pioneering user-centered design program.
In the 25 years or so since it first emerged, the World Wide Web remains a chaotic Wild West, almost to the point of being dysfunctional. While opportunities abound, competition grows fiercer for market share every second. For any digital business operation today, there's a lot at stake to get it right online. Are you maximizing your investment? Are you providing the best online experience for your audiences and converting them accordingly? Just how are you mitigating risk for whatever you're publishing online? And by the way, who has the authority to make decisions about what gets published online in the first place?