As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. Having an easy-to-use, easy to navigate and overall customer-centric website plays a crucial role in marketing. If your website is underperforming in these areas and you're not sure a redesign is necessary, don't stress. We have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.
Among customer experience researchers and analysts, there's a growing appreciation and understanding of the customer as a holistic person, a real human being with emotions that drive action and choice.
Be it a passion for experience or an affinity for altered egos, those of us who design digital experiences take customer personas personally. Each character plays a role in a brand’s story – a story that often spans multiple channels, involving both brand engagement and interactions amongst customer types. As web content management systems continue to advance, tailored experiences are not only possible, they are (more often than not) expected.
Omni-channel is a broad and varied topic, so we thought we'd start with the basics. This post is an intro to omni-channel.
Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy. This two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients. This second post details the third and final step in our globalization checklist.